Turn every imaginable daily situation to your advantage! Colour psychologists recommend these 5 lip colours to create the right impressions

Have you ever wondered why stop signs are red and the blue shade of the sea and the sky has a calming effect on us? This has something to do with the subtle effect colours have on people without them noticing. Colour psychologists have been studying for decades how our brain perceives colours, the impression they leave on people, and how colours influence decisions.

Since the people we encounter spend most of their time focusing on our faces when we interact, it makes sense for us to invest in lip colours that are able to associate us with the impression we’d like to leave behind. Don’t go out to get lipsticks in 30 different shades just yet, we have short-listed five lip colours every woman needs that can give her the edge she needs in every imaginable daily situation.

1. Express confidence and energy with a classic, rich red

According to style psychologist and book author Karen Pine, wearing red lipstick makes people perceive the wearer as confident, energetic and passionate. Even if you don’t usually wear a bold colour like red on a daily basis, consider wearing it if you’re going tospeak publicly, or if you’re giving an important pitch. The colour of red can help give your audience the impression that you’re confident and dynamic, even if you’re feeling a little nervous.

We love: Lancôme L’Absolu Rouge in 132 Caprice (Cream). Besides the universally flattering shade of red it comes in, you’ll also love that its formula is infused with Pro-Xylane™, a patented ingredient that has proven anti-ageing and hydrating properties that help lips remain soft and wrinkle-free – and we know that an impeccable pout is what we need to feel more confident too!

2. Unleash your inner social butterfly with captivating coral lips

Psychology studies have shown that coral gives the impression of enthusiasm and sociability. This means that it is the perfect colour to wear to networking events and company parties – everyone wants to speak to people who look optimistic and fun to talk to. And who knows, your lip colour may just help you score the next big break in your career!

We love: Lancôme L’Absolu Rouge in 105 A La Folie (Sheer). This is a very wearable shade of coral that you can wear on a daily basis. The L’Absolu Rouge range of lipsticks are also fortified with antioxidant-rich vitamin E to protect lips from environmental aggressors – exactly what an on-the-go social butterfly needs.

3. Put on a pretty pink pout for any challenging situation

Pink lip colour is associated with traits like level-headedness, kindness and compassion. So if you have to diffuse a difficult situation, such as appeasing a hostile client or making a tough negotiation, the war paint to put on is definitely a pink lip colour. The opponents you are facing will feel more placated when your demeanour appear calm and collected.

We love: Lancôme L’Absolu Rouge in 06 Rose Nu (Cream). This versatile shade of pink is work-appropriate without looking boring. You’ll also like that its formula keeps lips feeling moist, soft, and comfortable for up to eight hours – important traits to look out for in a lipstick, especially when you’re wearing it to an uncomfortable meeting.

4. Exude sophistication and intelligence with a chic fuchsia lip look

Colour psychologists identify fuchsia-coloured lipstick as the one to wear if you want to looksophisticated and intelligent. This colour is also associated with creativity and vibrance. Invest in a fuchsia lipstick to wear to the next job interview or appraisal meeting with your boss, to help your prospective employer or current manager see you as the smart and resourceful woman that you already are.

We love: Lancôme L’Absolu Rouge in 378 Rose (Matte). In a vivacious shade of fuchsia, this red-carpet-worthy colour has a beautiful matte finish. Like the rest of the lipsticks in the L’Absolu Rouge range, it has an intelligently designed packaging that a discerning woman like you would love. Press the top of the lipstick to pop the product out, and then hear it click to its secured position when you’re done. This smart design ensures you’ll never have any accidental mess with it.

5. Make a natural, honest impression with a modern nude lip

A nude lip colour is recommended by experts if you’d like to present the image as an honest,sensitive and generous woman. Consider this shade of lipstick when you’re meeting new friends or going on a first date – it will help the people you meet warm up to you easily and find you more approachable and likeable.

We love: Lancôme L’Absolu Rouge in 347 Trompe-L’oeil (Cream). This creamy nude lipstick gives a chic, understated look. You’d be pleased to know that L’Absolu Rouge lipsticks have a long-lasting formula so the colour and finish stay intact for a long time. You’ll be able to look picture-perfect in the photos you’ll be taking when the appointment ends.

Make a statement without saying a word with your lip colour

*For the month of October, receive a complimentary lipstick engraving service when you purchase a L’Absolu Rouge! Only available at TANGS at Tang Plaza only. Terms and conditions apply. This video is for illustrative purposes only.

The iconic Lancôme L’Absolu Rouge collection relaunches with a brand new look, and it’s even better than before. The luxurious collection features 39 shades in three finishes: sheer, cream and matte, including the five lipsticks we recommended earlier. The L’Absolu Rouge lipstick range isn’t the only exciting launch from Lancôme – read our take on the NEW Teint Idole Ultra Cushion that is both ultra-high coverage and long-wear, yet refreshing! Both the L’Absolu Rouge and the Teint Idole Ultra Cushion Foundation are available at:

• All Lancôme counters,
• Sephora stores, and online at sephora.sg (Listing of the L’Absolu Rouge on Sephora.sg will be up soon!) and;
• TANGS Counters and tangs.com . This October, enjoy a complimentary lipstick engraving service at TANGS at Tang Plaza when you purchase a L’Absolu Rouge. Terms and conditions apply.

We’d like you to see how the rich, gorgeous shades look on you, experience how comfortable they are, and feast your eyes on its opulent packaging.

Book a complimentary one-on-one session with a Lancôme Beauty Advisor and try on two shades from the L’Absolu Rouge collection. On top of this, the service also allows you to:

• Indulge in the award-winning Advanced Génifique Youth Activating Concentrate
• Be among the first to enjoy the new Teint Idole Ultra Cushion Foundation
• Freshen up with a touch of Blush Subtil Cushion
• And complete the pampering session with a spritz of the new Miracle Blossom Eau de Parfum

This article is brought to you by Lancome.