Founded by twin sisters Jean and Jane Ford in the mid-1970s, Benefit Cosmetics enjoys a resolutely unique status in the realm of cosmetics brands. The relevance and effectiveness of our products with bold and girly names, creative packaging and bespoke services have enabled the brand to win over a community of women for whom, taking care of themselves goes hand in hand with good humor. Our unique, fun and feel-good philosophy aims to show that glamour suits all types of beauty, whatever their origins or style. In addition to cult products and bestsellers such as the multi-functional cheek and lip stain Benetint and the matte bronzing powder Hoola, new items regularly enrich our brand’s repertoire of indispensable products. Benefit Cosmetics now has over 2,600 counters in more than 30 countries.