Freeplus is a skincare brand which Kanebo Cosmetics released in 2001 for the sensitive skins and sensitive hearts of women after many years of research into sensitive skin. Freeplus continues to research to be a skincare brand “cuddling close” to the skins and hearts of Japanese and other Asian women. Products of the brand adopt low-irritant formulas to reduce the burden on skin and take advantage of oriental herbs. Freeplus also places importance on pleasant textures, so that its products feel comfortable even on sensitive skin and the user can enjoy using them.