IT Cosmetics was founded by Jamie Kern Lima, an award-winning TV news anchor who developed rosacea, but couldn’t find products that truly worked for her sensitive skin. Jamie decided to create her own, by partnering with plastic surgeons and dermatologists to develop problem-solving, skin-loving products that deliver real results. That’s when IT Cosmetics and Jamie’s mission to empower everyone to feel their most beautiful was born! Today, we continue to develop skin-loving problem-solving products that aim to help women feel their most confident and beautiful.