Launched in 1994, Laneige has been devoted to offering women with the skin as glowing and vibrant as snow and bringing out her inner charm and confidence. The science of water, the source of life, is harnessed in trend-oriented, high-tech, moisturizing formulas that have earned Laneige the title of most loved beauty brand by Asian women and success in more than 15 countries worldwide. Laneige dazzles with new solutions such as White Plus Renew Original Essence, Water Sleeping Mask, and BB Cushion to bestow radiant skin and inspire sparkling beauty. Especially, the Water Sleeping Mask is an innovative combination of skincare product and facial mask which maximizes skin regeneration by capitalizing on the skin’s restorative ability during sleep. This revolutionary easy-to-use product made a worldwide hit, being sold every 11 seconds.