Rimmel London
Founded in London by Eugene Rimmel in 1834, the brand revolutionised mascaras. So popular did they become that “Rimmel” is to this day the word for mascara in several languages! Rimmel lives and breathes the essence of London, taking inspiration from the city’s unique street style to create a brand of beauty that’s quite different from anything to emerge from Milan, Paris or New York.
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Rimmel London