Shiseido Professional is a brand for professional hairstylists distributed
exclusively at selected salons. It is part of the Shiseido Group, the forerunner of Japanese beauty culture since its founding in 1872.
To allow salon professionals to maximize their freedom of performance
and satisfaction, Shiseido Professional develops premium-spec products
infused with state of the art technology. Some of the key product ranges
include the premium The Hair Care series to address a spectrum of hair
concerns and needs, the Primience colour series, a leader of cool tones in
Asia, the Crystallizing series for straightening or perming hair, and Stage
Works, Shiseido Professional’s line of styling products.
While rooted firmly in Shiseido’s Omotenashi, the traditional spirit of
hospitality and service from the heart, Shiseido Professional makes a
commitment to offer top-level techniques and service menus that support
all aspects of salon work and business success.