Su:m37 ̊ was inspired by a philosophy borne out of an unrivalled respect for life, particularly the notion of allowing nature to take its course and the belief that nature is and offers the best solutions for our skin. This attitude governs how the brand approaches deriving the essence of products – to let nature in the form of a fermentation process do its wonders and not hasten outcomes through any technological intervention. All of the ingredients that go into the making of su:m37 ̊ have been harvested according to their rightful seasons and extracted according to their life cycles.