These days, it’s a pretty commonplace practice to purchase your makeup online. This has to do with a variety of factors, of course: convenience is one, whilst getting access to brands that we otherwise can’t get easily in Singapore has to be the other.
This is particularly relevant to those hyped beauty brands and products that you just keep hearing people talk about online. There are the usual suspects, of course, such as Colourpop and Makeup Geek, but trust us when we say that there are tons of other beauty brands with great online reputations to watch out for.
Curious, but unsure as to where to start? Don’t worry, Daily Vanity is here with some recommendations as to what are the best beauty brands you should definitely check out online.
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One of the most raved about brands online? Definitely the FOREO, which is known for their high-tech skincare devices.
You may have already heard of its famous LUNA 2 cleansing device, but we’d like to also draw your attention to the FOREO LUNA mini 2. It is basically like the original LUNA 2 but in a super portable size that’s great for travelling and on-the-go cleansing.
Like the LUNA 2, the LUNA mini 2 is an enhanced T-sonic face brush. It has eight adjustable intensities, which means you can customise your cleansing experience based on your current skin condition and personal preferences.
Besides ease of usage, fans love the LUNA mini 2 because of its hygienic silicone bristles and how it helps to minimise the appearance of blemishes with regular usage. Bonus: it comes in six fun colours that makes it a pretty addition to any vanity table!
2. BH Cosmetics
This highly raved about makeup brand has all the traits of a beauty cult classic: amazing formulas, innovative and gorgeous packaging, and of course, affordable prices.
Just take a look at their eyeshadow palettes: recent releases include the Galaxy Chic Palette, which is inspired by — you guessed it — space, or the Aurora Lights Palette, which comes in shades reminiscent of Northern lights.
DV Tip: We recommend the Nouveau Neutrals Eyeshadow Palette, their brush sets, as well as their Studio Pro Cream Contour Palette!
3. Sugarpill Cosmetics
Subtlety is definitely not the name of the game when it comes to Sugarpill Cosmetics. Think larger than life colours, neon hues, and in-your-face packaging that is sure to garner questions from your more inquisitive friends. Cruelty free, richly pigmented, and vibrant, you’re sure to find your favourite bold choices from their various collections available.
DV Tip: We recommend their Loose Eyeshadows, their Falsies, as well as anything from their Little Twin Stars Makeup Collection — it’s too adorable to ignore!
4. Melt Cosmetics
Founded by two best friends who used to work at the Nordstrom makeup counter, Melt Cosmetics started out with bold lip shades that you couldn’t find anywhere else, at the time— think bright blue, neon green, and fluorescent pink— but eventually expanded out into a whole line of fun, innovative products.
They’ve been gaining popularity as of late if their Instagram numbers are any indication— cementing their reputation as one of the best online exclusive beauty brands out there—so be sure to snap up a few of your favourites before they’re all gone!
DV Tip: We recommend The Baby Girl Eyeshadow Stack, the Twenty Seven Eyeshadow Palette, and the Stargazer Highlight.
Melt Cosmetics are available on its site. Custom fees may apply to international orders.
5. The Ordinary
Another raved about cult skincare brand? The Ordinary. Providing effective, no-frills solutions at beyond affordable prices, they have several acclaimed holy grail products out there, such as the The Ordinary Serum Foundation (coming in at only USD10.90!) as well as their Lactic Acid 10% + HA.
6. Hank & Henry Beauty
Founded by YouTube personality Hank & Henry, this beauty line comes with a mega dose of attitude and sparkle, much like its namesake. Sure, they may only have two products in their line so far— the Lip Lustre Gloss and the My Alter Ego Eye Kit— but the rave reviews about the amazing formulas already have them flying off the shelves.
DV Tip: We recommend getting the #TasteMakerKits, which basically contains sets of the bestselling Alter Ego Eye Kits and Lip Lustre Glosses respectively.
Hank & Henry Beauty products are available on its site. Shipping rates are weight-based.
7. Laura Lee Los Angeles
If you love nude, wearable shades that you can just about wear everywhere, then Laura Lee Los Angeles is definitely the brand for you. Their liquid lipsticks and eyeshadow palettes all come in the prettiest hues, and it doesn’t hurt that the packaging is gorgeous either.
DV Tip: The Nudie Patootie Eyeshadow Palette is constantly sold out, so make sure to get your hands on one when you get the chance!
Laura Lee Los Angeles products are available on its site. Shipping rates are weight based.
8. Elcie Cosmetics
Their star product that planted them on the map? A foundation that supposedly works on any skin tone. Nope, we’re not kidding— the Micro Silque Foundation’s 12-shade line has been garnering rave reviews ever since its release in 2016.
Elcie Cosmetics’s stellar reputation as one of the best online exclusive beauty brands follows a large majority of their other products as well, all of which are user-friendly and staples to anyone’s makeup bag. Affordability is a plus point as well!
DV Tip: We have to recommend the Micro Silque Foundation of course. Try out The Minimalist Eyeshadow Palette as well if you’re looking for a classic, effortless palette to add to your collection.
Elcie Cosmetics are available on its site. Unfortunately, they don’t offer international shipping as of yet, but you can utilise third party sites such as Ship To Box to send your package forward to Singapore.
9. Pai Skincare
With a wide variety of organic and hypoallergenic products available, Pai Skincare is a highly raved about skincare brand, especially amongst those with sensitive skin! Having hypersensitive skin herself, Pai Skincare founder Sarah Brown set about to creating a brand that provides deeply soothing solutions to those with extremely reactive skin. The reviews have been overwhelmingly positive so far, with users adoring the amazingly gentle formulas and minimalist packaging.
DV Tip: The Pai Skincare Camellia & Rose Gentle Hydrating Cleanser For Sensitive Skin is a definite must-buy, as well as their Comfrey & Calendula Calming Body Cream!
A Dirty Dancing inspired eyeshadow palette? Or one inspired by best musicals of all time, Grease? Yup, Solalook has it all. Known for their amazingly nostalgic eyeshadow palettes and long lasting liquid lipstick formulas, Solalook is definitely one to watch!
DV Tip: Swoop in and get their Grease inspired eyeshadow palette before it sells out, too!
Solalook products are available on its site. Custom fees may apply to international orders.
11. Nabla Cosmetics
An Italian born indie brand, Nabla Cosmetics is making waves with its pigmented formulas, beautiful packaging, and their affordable prices. It doesn’t hurt that their Instagram tag is filled with rave reviews from users and influencers alike.
DV Tip: Their Dreamy Matte Liquid Lipsticks are to die for!
Nabla Cosmetics are available on its site. Unfortunately, they don’t offer international shipping as of yet, but you can utilise third party sites such as Ship To Box to send your package forward to Singapore.
12. Makeup Geek
Makeup junkies should be more than aware of cult beauty brand Makeup Geek. Founded by YouTube makeup guru Marlena Stell, the brand embodies the concept of fun, effortless makeup application. From versatile nudes to fun, bright shades, Makeup Geek has it all, making it one of the best online exclusive beauty brands out there.
DV Tip: Their signature eyeshadow pans are divine, as are their iconic lipsticks.
Makeup Geek products are available on its site. Shipping rates are weight based.
13. Lunar Beauty
Lunar Beauty only has one product released as of yet, but trust us when they say that they are about to be the next big thing. With users raving about it being one of the best online exclusive beauty brands out there and with their Life Is A Drag Palette already being sold out, we can’t wait to see what else the brand helmed by famed makeup artist Manny Mua is going to come up with.
DV Tip: Get the palette while you still can, duh!
Lunar Beauty products are available on its site. Shipping rates are weight based.
With the insistence that beauty doesn’t have to break the bank, Colourpop has a wide range of beauty products in a mindboggling array of shades, textures, and options. For instance, their lip products alone come in five vastly different variations: liquid lipsticks, lip gloss, lux lipsticks, lippies, and lippie pencils. Say what? Yup, and there are even sub-categories under each main one, such as the Ultra Matte Lip and the Ultra Satin Lip.
The sheer variety and affordable prices alone is definitely enough to put Colourpop on the map. Coupled with the fact that their products are of great quality and delivers on what it promises? Well, suffice to say, there’s a reason why it tops our list as one of the best online exclusive beauty brands out there.
DV Tip: Psst, at a loss of what to get? We recommend the Super Shock Shadows for eyeshadow, the Luster Dust Loose Highlighters, and the Ultra Blotted Lip.
Colourpop products are available on its site. There is free global shipping over USD50 (~SGD68)