Korean brand, Chosungah22, is now in Singapore, stocked at Sasa. Founded by Cho Sung Ah, makeup artist to Korean celebrities including Kim Tae-Hee, Song Hye-Kyo, and Yun Eun-Hye, the products are designed to make cosmetics fun. If you’re wondering about the “22” in the brand name – other than alluding to the number of years Cho has been a makeup artist for when she established this makeup brand, it also carries the wish of a woman who wants to have the spirit and looks of a 22-year-old, regardless of her actual age.
22 years old may be almost a decade ago for me, but this doesn’t stop me from falling in love with this brand very quickly.
I love bright, cheery colours and having them on my vanity table simply makes my day. See the brow product and mascara in neon and metallic cases and looking every bit like the Stabilo highlighters that we used to have when we were in school? Oh, and ogle at the polka-dot details on the box.
Its products’ quality is very decent too. I tried the Chosungah22 Bounce Up Pact XS SPF50+ PA+++ (SGD55) and really like it. This is a foundation that has a bouncy feeling it when you press on the cake (hence the name), making it easy to pick up as much product as you wish with the sponge.
It glides on as a velvety powder and gives a beautiful matte finish without it looking cakey. As you can see from the photo it makes my skin looks naturally flawless – exactly the effect I like.
The other product that got my attention is the Dong Gong Minn Brow Maker (SGD34). The wand comes with two types of brush: the Mohican brush to coat the eyebrows with the product, and the triangular tip brush that you can use for precision, to fill in sparse areas or to draw in lines. I like the functionality of the brush and the natural look the formula gives.
I haven’t had the chance to try more products from the brand yet, but you bet I’ll be looking forward to doing so! This brand is definitely on my shopping list.
Chosungah22 products are available at Sasa stores at Tampines 1, Lot 1, Wisma Atria, Westgate, White Sands, Jurong Point, Waterway Point and Selectiv’ by Sasa (ION Orchard).