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The demands of a modern woman is getting harder to please. We want efficacy, and we want efficiency – yes, we want it all. Inspired by this, Estee Lauder launches a new anti-ageing creme that offers multi-action efficacies, perfect for the multi-tasker.

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The new Estee Lauder Revitalizing Supreme Global Anti-Aging Creme anticipates and responds to the skin’s changing needs in two ways: by delivering nutrients and moisture deep within skin’s layer. This anti-ageing moisturiser is designed to help visually delay signs of ageing.

This product’s secret is in supporting the skin’s natural activation of Nrf2, a “master switch” that turns on multiple anti-ageing pathways within the skin. The Nrf2 is a protein present in cells vital to optimal cellular functioning, which unfortunately decline as we age and cell function slows down.

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To address the decline of Nrf2 activity in ageing skin cells, this new cream by Estee Lauder features the IntuiGen Technology, which helps cells to restore themselves properly from daily environmental aggressors. It also features micro-drops of water for instant moisture absorption and penetration, as well as a powerful Barrier-Building Complex, including Sunflower Extract and Barley Extract, which helps build and strength skin’s moisture barrier overtime. Additionally, potent anti-irritants and anti-oxidants, such as vitamin E and caffeine, help protect skin, keep it calm, soothe, comforted, and in optimal state to resist signs of ageing.

A potent anti-ageing cream like this may sound intimidating, and is often associated with uncomfortable texture and strong scent. Thankfully, the Revitalizing Supreme Global Anti-Aging Creme offers a silky-soft, lightweight texture that cushions skin with refreshing moisture. It also features a beautiful, exclusive oriental citrus floral scent that is no different from an exquisite perfume: with top notes of Mandarin and Bergamot, combined with floral notes of Tea Rose, Jasmine, and Violet, which then evolves into bottom notes of Vetiver, Sandalwood and Powdery Vanilla.

The Estee Lauder Revitalizing Supreme Global Anti-Aging Creme will retail at SGD144, at all Estee Lauder counters and ION Orchard from November 2014.