Happy Lunar New Year!

Excessive melanin production that leads to dark spots and discoloration of skin takes place at night, as a response to assaults on the skin from environmental aggressors, according to scientists from Estee Lauder.

sun protection

The latest research by Estee Lauder scientists found that pigmentation has a definitive circadian rhythm (a roughly 24-hour cycle in the physiological processes of living organisms). In other words, the problem of hyperpigmentation is impacted by the skin’s own day/night cycle.

Discovering and understanding this pave the way to a different approach to skin brightening and treatment for hyperpigmentation. Armed with this new knowledge, Estee Lauder launches the new Crescent White Full Cycle Brightening skincare collection, which helps to protect skin from UV rays in the day to prevent assaults, and to repair and correct excessive melanin production in the night.

6 New Products To Help Skin Self-Brighten

Six new products are launched in the new Estee Lauder Crescent White Full Cycle Brightening Collection. The products are designed to work with the skin’s own cycle, to deliver non-stop brightening effects on the skin, all day.


The six new products include a cleanser (SGD58), lotion (SGD94), essence (SGD168), moisture creme (SGD114), sunscreen (SGD86) and BB Creme (SGD92). The Crescent White Brightening Powder Makeup SPF25 (SGD22 for the empty compact case and SGD72 for the refill) is makeup product product that also forms part of this collection.

Crescent White Full Cycle Brightening Spot Correct Essence

Of these products, the Crescent White Full Cycle Brightening Spot Correcting Essence is the obvious star product. This product holds the key to the new brightening regime by Estee Lauder, which helps even out skin tone visibly, and also diminish the appearance of dark spots. Like all the products in the collection, it carries the new Crescent White scent, developed in Asia to offer the regime a more sensorial touch.


Crescent BB Creme

Another product that’s worth mentioning is the BB Creme, which comes cleverly equipped with a brightening balm on top of its cap that allows you to highlight desired areas.


Generally, the products in the collection are gentle and lightweight, and makes skin feel healthy and radiant immediately after use. The texture of the products make them a pleasure to use.

The Estee Lauder Crescent White Full Cycle Brightening Collection will be available from March 2015, at all Estee Lauder counters, including ION Orchard Boutique.