Mink is a mini home printer that allows you to print makeup by ripping the colour code off photos you like from the internet.

At TechCrunch Disrupt, founder Grace Choi explains that: “The makeup industry makes a whole lot of money on a whole lot of bulls**t,” Choi said at TechCrunch Disrupt this week. “They charge a huge premium on something that tech provides for free. That one thing is colour.”

She said that the ink they have is FDA-approved and is the same as the pigment that makeup companies use in their products. She intends to sell the product at US$300.

How do you get it to work?

1. Select the colour that you like from a picture on the internet, or even your friend’s favourite lip colour.
2. Open up Microsoft Paint or Photoshop, paste the hex code of the colour into a new document.
3. Finally, set to print just like how you’d print any other document on your computer.
4. And voila! A new makeup is dispensed.

Watch this video for Grace’s presentation and demonstration: