Elizabeth Arden is known for their cutting-edge skincare products, that’s why I guess it comes as no surprise that their latest range of lipsticks carry a powerful blend of skincare ingredients too. Containing emollient butters and vitamins that condition lips, the new Beautiful Color Moisturizing Lipsticks promise to deliver long-wear colour as well as all day moisture.

Featuring 40 shades in three finishes: cream, shimmer and pearl that are curated by Elizabeth Arden’s Global Makeup Artist, Rebecca Restrepo, the lipsticks are also formulated to increase the look for lip volume and firmness, as well as softness and smoothness.

I’ve picked one shade of each finish available to put this new lipstick range thoroughly to the test.

From the Cream shades, I have the Electric Pink shade:

Beautiful Color Moisturizing Lipstick in Electric Pink

Upon first glance, this shade already appeals to me because of how vibrant it looks from the bullet.

Elizbaeth Arden Beautiful Color Moisturizing Lipstick in Electric Pink

Applying it on turns this appeal to a love that’s more real – I really love how it looks like a beautiful hot pink patent leather heels. This shade definitely gets people looking and brightens up my complexion immediately.

From the Shimmer shades, I chose the Mandarin:

Beautiful Color Moisturizing Lipstick in Mandarin

The colour is yet another high payoff one, but it has a more glittery finish compared to the Electric Pink one.

Elizabeth Arden Beautiful Color Moisturizing Lipstick in Mandarin

From the Pearl shades, I used the Bronze Berry shade:

Beautiful Color Moisturizing Lipstick in Bronze Berry

This is almost like a nude colour with just a hint of pink. It’s probably the easiest to wear, even for lipstick novice and is in a colour that really grows on you.

Elizabeth Arden Beautiful Color Moisturizing Lipstick in Bronze Berry

This collection of lipsticks is also great for its luxurious packaging. Featuring a gold case in the classic Elizabeth Arden red door design (psst, the bullet is engraved with the red door too), it is a pretty accessory to have in my party clutch.

The colour payoff from the Electric Pink and Mandarin, in particular, is so fabulous that they leave a visible stain on the lips even after several gulps of water and a meal. This means that touch-ups aren’t really necessary unless I wanted the colour to look more vibrant. The formula also glides on super easily and is hydrating, especially when you consider how great the colour payoff is.

The Elizabeth Arden Beautiful Color Moisturizing Lipstick is available at SGD35 each.

Want to know how to win an Elizabeth Arden Beautiful Color Moisturizing Lipstick? Find out how on the Daily Vanity Facebook page. Three winners will be picked.