Life is frequently filled with dilemmas and paradoxes. One of them: Women at the age of 30-40 face the most critical time of their lives. Many of us are seeing more work commitment, and are getting pregnant. Yet, this is also the most crucial part of our life to start on a good anti-ageing regime, because our skin starts to lose its resilience and ability to restore itself precisely at this point. This sets the stage for wrinkles to appear.

Why do we get deep wrinkles?


Our skin is made up of several layers. The surface is known as the epidermis, and below it is the dermis. Most skincare products work at the epidermis level.

Between the epidermis and dermis is an area called the dermal-epidermal junction (DEJ). Just like the function of the cartilage between bone joints, the DEJ helps to cushion direct impact between these two layers.

Our DEJ is wavy and thick when we are younger, serving as a better cushion, but as we get older, it becomes flat and thin. Inertia sets in after 35 years old, and our skin starts to push downwards from the top, and from below, it loses its natural ability to bounce back. This causes wrinkles to appear.

The new Sulwhasoo Capsulized Ginseng Fortifying Serum positions itself as the solution

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The soon-to-launch Capsulized Ginseng Fortifying Serum by Sulwhasoo visibly plump skin that’s suffering from lines and wrinkles due to a weakening DEJ, by strengthening its repair mechanism.

Enriched with Ginsenisphere, a technology by Sulwhasoo, the new Capsulized Ginseng Fortifying Serum positions itself as the solution to strengthen the DEJ. Armed with 50 years of experience in ginsenomics (the study of ginseng), Sulwhasoo’s Ginsenisphere consists of Micro Ginsenisphere and Macro Ginsenisphere. The former allows skin to better absorb the benefits of ginseng by four times, and also regenerates the epidermis and promotes collagen synthesis. The latter is a capsulated form of red ginseng extracts that will deliver polysaccharides (polymeric carbohydrate molecules that are responsible for the skin’s ability to hydrate and keep water naturally, as well as for skin repair and renewal). These skincare goodness are kept in capsuled form in the serum so it is only delivered to your skin in its freshest state upon application.

Does the Sulwhasoo Concentrated Ginseng Fortifying Serum work?


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I’m 30 this year, and have just entered into the age range that this product is formulated for. This being said, I have yet to become a mother and have been taking good care of my skin in my 20s. As such, I don’t have any visible wrinkles. I am using this product more as a form of prevention, rather than correction.

I love the luxurious texture of the serum that has a calming and soothing effect on the skin. Thanks to the ginseng aroma, it also comforts my mind, particularly when I use it at night – it sets me up for a good rest at night.

The serum is easily absorbed and leaves skin feeling taut, hydrated and soft. I like that its lightweight and non-greasy formula ensures that I can easily layer on other products in my regime, and also have no problem applying foundation after that in the morning.

The Sulwhasoo Concentrated Ginseng Fortifying Serum retails at SGD198 and will be available from May 2015 at all Sulwhasoo counters. This is part of the Sulwhasoo Ginseng product line that also consists of the Concentrated Ginseng Renewing Essential Oil (SGD148), Concentrated Ginseng Renewing Eye Cream (SGD220) and the Concentrated Ginseng Renewing Cream (SGD276).

Sulwhasoo will be opening its first-ever stand-alone boutique in Singapore this June. We’ll share more details about it when we receive them!