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You either know about, are using, or are a content creator on TikTok. The app that has taken over our lives is setting all kinds of trends and creating viral sensations one clip at a time.

And it’s the same when it comes to beauty trends and products. To keep you up to speed, we’ve rounded up 20 beauty products that are making waves and selling out because of TikTok.

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Viral skincare products on TikTok

Innisfree Jeju Cherry Blossom Jelly Cream

If you’ve been looking to achieve the “glass skin” look, Innisfree’s cream has got you covered. It’s so popular that four months of stock was sold out in days in Australia after it went viral. It contains Jeju cherry leaf extract and Betaine to brighten and hydrate for plump, revitalised skin.

This retails for S$31 at Innisfree stores islandwide and for S$25.81 on iHerb.

Glow Recipe Watermelon Glow Niacinamide Dew Drops

We couldn’t bring up the Innisfree moisturiser without mentioning Glow Recipe’s highlighting serum. This hybrid delivers a dewy, reflective glow on the skin with this TikTok clip as proof of its magic. It can be used as part of your skincare routine or as the last step for a glossy finish.

This retails for S$52 at Sephora.

The Ordinary AHA 30% + BHA 2% Peeling Solution

The red liquid may look daunting, but The Ordinary’s 10-minute exfoliating facial is sworn by many after TikTok user @kaelynnwhite showed us how to use it for clear, smooth skin. It contains two powerhouse exfoliants – AHA and BHA – to reduce acne congestion and brighten skin.

Prices start at S$10 on Beauty Bay and LookFantastic.

Revlon Oil Absorbing Roller

TikTok users couldn’t believe their eyes when they saw the magic of Revlon’s newest innovation. Made from volcanic stone, this compact roller combats shine on the go, instantly absorbing excess oil on the skin. Plus, it can be reused after a wash.

This retails for S$15.68 on iHerb.

Caudalie Instant Detox Mask

With over 5.5 million views on #caudaliedetox, Caudalie’s detoxifying mask is the real deal when it comes to clay masks. It draws out toxins from clogged pores and pollution, revealing clear, revitalised skin. Here’s proof of its magic.

This retails for S$45 on Sephora and LookFantastic

Eucerin Daily Hydrating Cream SPF 30

We all know the importance of wearing sunscreen, but it can be expensive especially if you’re reapplying religiously. Luckily, TikTok discovered Eucerin’s Daily Hydrating Cream that gives you a whopping 226ml of hydration all day while providing protection against the sun at the fraction of the cost. You won’t see a white cast with this one.

This retails for S$12.58 on iHerb

Viral makeup products on TikTok

NYX Professional Makeup The Marshmallow Smoothing Primer

A ten in one primer? Sounds impossible, but NYX achieved it with their Marshmallow Smoothing Primer. It smoothes, softens, hydrates, soothes, evens skin tone, minimises texture, blurs lines, adds a soft-focus finish, and keeps your base in place for up to 16 hours – the ultimate multitasker.

This retails for S$21.15 on Beauty Bay.

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Dr.Jart+ Cicapair Re-Cover SPF 40/PA++ CC Cream

Dr.Jart+ won beauty lovers online with this colour-correcting cream. Initially, it starts out with a green hue but eventually melts to match your skin tone and neutralises redness for a dewy even complexion without even trying. It also has SPF to protect the skin from UV rays.

It retails for S$55 on Sephora.

E.L.F. Cosmetics 16HR Camo Concealer

Touted as a dupe for the Tarte Shape Tape Concealer, this long-wear, crease-resistant E.L.F. concealer covers dark circles and any imperfections for the perfect matte full coverage base to layer on top. Not to mention, it is super affordable.

This retails for S$8.24 on iHerb.

NYX Professional Makeup Shine Loud High Shine Lip Colour

Have you’ve been worrying about your lipstick smudging under your mask? Fret not as TikTok has found the perfect product for you. This NYX lip colour comes with two steps – first applying the high pigment base coat before topping it off with the gloss – for a glossy lip with zero transfer.

Prices range between S$17.37 on Amazon.sg.

Isle Of Paradise Self Tanning Water Refill Pouch Medium

This viral product comes from a hack to get an at-home spray tan. This self-tanning water refill creates the most natural-looking tan possible and contains green pigments to counteract red tones in the skin.

Place it in any continuous misting bottle and you’re set for sunkissed skin without the damage.

This retails for S$27 on LookFantastic.

KVD Beauty Good Apple Skin-Perfecting Foundation Balm

If you’re looking for a full-coverage foundation, KVD Beauty’s hydrating balm is it. It instantly covers hyperpigmentation, redness, and blemishes with just one layer while still feeling lightweight. Need more proof? See this beauty in action for yourself.

This retails for S$59 on Sephora.

Maybelline Lifter Gloss Lip Gloss

Another lip product that’s been making waves through TikTok, Maybelline’s newest lip gloss is infused with hyaluronic acid to not only hydrate but keep lips soft and smooth and with a large wand applicator for glossy fuller-looking lips. It’s also a dupe for the Fenty Beauty Gloss Bombs.

This retails for S$17 on LookFantastic.

Suva Beauty Hydra FX

If you’re looking to get some hydra liners, Suva Beauty’s Hydra FX is an opaque formula with ten shades that is smudge-proof and transfer-proof to deliver intense colour for any makeup look. They even offer neon shades perfect for a night out.

This retails for S$19.50 on Beauty Bay.

Maybelline Lash Sensational Sky High Mascara

The newest edition to Maybelline’s Lash Sensational family, this long-lasting mascara lengthens and volumises as shown by TikTok user @kspader79. With a flex tower brush to deliver product from root to tip and infused with bamboo extract and fibres, this mascara leaves lashes looking effortlessly long and full.

This retails for S$21.50 on LookFantastic.

Freck Faux Freckle Cosmetics Neutral

TikTok brought back the faux freckles trend and while others use brow brushes, toothpicks, and even toothbrushes to achieve the look, Freck’s innovation lets you create natural-looking freckles effortlessly. They’ve even created an XL version of the original if you want something more obvious.

This retails for S$27.50 on Beauty Bay.

E.L.F. Cosmetics Camo CC Cream SPF 30

Raved on TikTok by many as a dupe for the IT Cosmetics CC Cream, E.L.F.’s Camo CC Cream gives a full-coverage yet natural-looking finish. It is infused with skin-loving ingredients like collagen, peptides, and niacinamide to plump, smooth, and hydrate skin.

This retails for S$24.54 on iHerb.

Viral haircare & bodycare products on TikTok

The Ordinary Multi-Peptide Serum For Hair Density

If you’re looking for a hair growth serum, look to TikTok for your answer. The Ordinary’s serum penetrates the scalp to encourage circulation and promote healthy hair growth, leaving it longer and stronger than before. It also is vegan as well as alcohol, silicone, nut, gluten, and cruelty-free.

This retails for S$34 on Sephora.

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Tree Hut Shea Sugar Scrub

A TikTok shower routine would not be complete without this scrub. With three delectable scents to choose from, Tree Hut’s Shea Sugar Scrub gently buffs away dead skin and leaves it feeling smooth yet moisturised with shea butter and argan oil.

This retails for S$14.30 on iHerb.

First Aid Beauty KP Bump Eraser Body Scrub With 10% AHA

This body scrub has been praised not only by beauty lovers but dermatologists as well. First Aid Beauty’s body scrub combines the benefits of a chemical peel and a microdermabrasion treatment in one with glycolic acid, lactic acid, and pumice buffing beads to buff dead skin and decongest pores for smooth skin.

This retails for S$41 on Sephora.

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