Illamasqua is finally in Singapore! The first Illamasqua counter in Singapore is now opened in Robinsons Orchard, a new department store in town that has taken over the building that The Heeren has been.

Now, amidst the hype around its launch, we’d like to ask a question that we’re sure many of you are asking. Er, how do you pronounce “Illamasqua”?

Well, it’s “Ee-la-mas-kah”

Don’t worry, you’re not the only one who’s confused. We did some research and share with you how to read the brands that bring a frown to your face when you attempt to pronounce it. View the video below to listen to the pronunciation.

How many did you manage to pronounce right? Let us know too, if you think the names should be pronounced differently!