Read this if you:

  • are a mass brand
  • are a skincare or makeup brand
  • planning to run giveaways or contests
  • Korean brand
  • looking for alternative digital media beyond the usual Singapore-based female websites and Facebook

Client profile:

Well-known Korean mass skincare and makeup brand

Problem:

Required an alternative digital media that is affordable and effective (i.e. value for money) as compared to current offerings in Singapore’s digital landscape

What they engaged Daily Vanity for:

  • To drive sample distribution to help boost sales
  • Build product awareness via stories
  • Increase outlet walk-ins and workshop attendance

How Daily Vanity helped: 

  • Created sponsored stories designed to educate readers and build product awareness. Within the story, there’s a call-to-action to either redeem a sample or take part in their workshop. Thus attracting the right readers with a higher chance of buying, compared to freebie junkies
  • Ran a giveaway to increase product awareness through our proprietary viral contest mechanic
  • 4 weeks worth of roadblock banners to ensure visitors knew about the product

Results:

  • Distributed thousands of samples and drove thousands of walk-ins to the outlets
  • Attracted hundreds of participants interested to join the paid workshop. Client had to increase workshop sessions to cater to the unexpected increase
  • Was told by client that they shifted their marketing budget from a popular female website to Daily Vanity