ecorganics

Read this if you:

  • are a small business owner/marketer
  • are a hair, facial, or nail salon company
  • are in the natural and organic space
  • looking for affordable and effective advertising solution to increase sales (i.e. value for money)
  • tried or still using Groupon and the likes before
  • have been distributing flyers, in-store banners, and depending on word of mouth for business
  • have tried Facebook ads

Client profile:

One outlet hair and facial salon located in Thomson

Problem:

Like many beauty services businesses in Singapore, rental takes off a large chuck of revenue and there is little left to do advertising.

They have been using Facebook ads, Groupon, flyers, and in-store banners to push for more sales. Facebook ads, flyers, and in-store banners gave them mixed results. Groupon does drive sales but a huge portion goes out as commission to Groupon, the payment was delayed by months, and they attracted mainly bargain hunters who are not interested to sign a package or come back again.

What they engaged Daily Vanity for:

  • Digital advertising solutions (since online is the way to go) that is accessible in terms of price yet effective for small businesses
  • Build service and brand awareness via stories and reviews
  • Reach out to readers who prefer to read non-influencer created content AND readers who follow influencers
  • Push for sales and not just awareness building

How Daily Vanity helped: 

  • Created sponsored stories designed to educate readers and pique their curiosity
  • Engaged beauty influencers to review their services
  • Listed their promotions as a Vanity Perk

Results:

  • We were told that our combined advertising solution package works and people customers come in quoting that they know about them through Daily Vanity
  • Provided more quality customers to them as our readers visit our website with the intention to look for products and services that are able to solve their concerns. Their mentality is different from those who visit deal sites who are often looking for bargains only
  • Client started off as a hair salon and has now expanded their salon size and increased their service offerings to facial and spa

Post-campaign:

  • Client has been working closely with us ever since Daily Vanity was conceived to help beauty businesses in Singapore reach out to more consumers at an advertising rate that is so much more affordable than Groupon, flyers, and existing traditional magazine titles