Fronted by Flowers singer Miley Cyrus, the new Gucci Flora Gorgeous Magnolia Eau de Parfum is this season’s most enchanting release!

The luxury house’s iconic Flora pattern makes a comeback in this stunning fragrance, featuring vibrant blooms that adorns both the packaging and the bottle.

Notes of the Gucci Flora Gorgeous Magnolia Eau de Parfum

Perfumers Daphné Bugey and Marie Salamagne have crafted a fragrance inspired by free-spirited women, centred around the rare Magnolia Alba plant.

Its essence balances fruity sweetness with clary sage-like hints, reflecting an intuitive nature and exuding cheerfulness. To enhance the sweetness, a Dewberries Accord is added, followed by Patchouli Essence for freshness and sensuality.

The scent also includes Blond Woods for a sensual touch, Coconut Accord for irresistible vanilla freshness, and Jasmine Sambac Absolute for intensity and warmth. Finally, a hint of Musk is added for a mellowing trail in this harmonious fragrance!

Gucci Flora Gorgeous Magnolia Eau de Parfum is available in 10ml, 30 ml, 50ml, & 100ml, and it retails for S$60 to S$265 at

Step into Gucci’s garden-inspired pop-up and redeem a free sample!

The gorgeous #Florafantasy pop-up brings the great outdoors inside, housing three bottles of the collections fragrances, including the pink bottle of Gucci Flora Gorgeous Gardenia, turquoise bottle of Gucci Flora Gorgeous Jasmine, and the purple bottle of the new Gucci Flora Gorgeous Magnolia.

Snap IG-worthy pictures throughout the space; you can even take one beside Miley on the big screen!

Keen to try out the scents before committing to the full-sized bottles? Head over to the vending machine, key in your details, and receive a free sample of the Gucci Flora fragrance of your choice.

If you need a quick refresh on your glam, there’s even a booth at the pop-up where you can test out some of Gucci Beauty’s latest makeup products, including their lip products, foundations, and more.

There’s also am interactive virtual makeup element, where you can try out four special looks created by the Gucci team using the tablet!

Bring home a bouquet with a purchase of a fragrance from the collection

Perhaps the most captivating part of the pop-up is the gorgeous flower display inspired by the three fragrances. From there, customers who purchase a 100ml bottle of a Gucci Flora fragrance can select a bouquet of flowers of their choice — purple hydrangeas, white roses, or pink carnations.

Receive free GWP sets worth up to S$290

Lastly, visitors will receive a complimentary four-piece gift set worth S$95 with a minimum spend of S$260, and a 12-piece gift set worth S$290 with a minimum spend of S$350.

Gucci Flora Gorgeous Magnolia Eau de Parfum launch pop-up

Date: Now till 31 August 2023
Location: 2 Orchard Turn, ION Orchard, Atrium Level 1, Singapore 238801
Time: 10.30am to 9.30pm daily