In celebration of the 25th anniversary of La Prairie’s iconic Skin Caviar Luxe Cream, the luxury Swiss brand has debuted the Singapore instalment of the Cobalt Immersion Pop-up that’s happening from now till the end of August.
More excitingly, the remastered Skin Caviar Luxe Cream, which features luxurious caviar micro-nutrients and caviar premier ingredients, will be launched exclusively at the pop-up.
A La Prairie fan, a skincare enthusiast, or just a lover of cobalt blue? Read on to find out why this striking pop-up is worth a visit!
Immerse in the journey of La Prairie
Amidst all the cobalt blue is a row of exhibition-like setups that includes headphones and engaging videos where you’ll learn more about the brand and their well-loved innovations.
You can also enjoy personalised consultations by La Prairie’s team of professional skincare experts and be familiarised with the transformative power of their proprietary formulations, which are known to be a pioneer in anti-ageing skincare.
While you’re there, try out La Prairie’s range of exquisite products, including the Skin Caviar Essence-in-Lotion, Skin Caviar Liquid Lift, Skin Caviar Eye Lift, and Skin Caviar Luxe Eye Cream.
La Prairie Skin Caviar Luxe Cream
Touted to give a phenomenal lift to one’s face and first launched in 1987, the remastered Skin Caviar Luxe Cream features caviar micro-nutrients with caviar premier for the first time to support the skin’s metabolism and restore youthful structure.
The caviar premier works to initiate rebuilding activities while the caviar micro-nutrients supply energy to optimise those activities. Plus, caviar is also revered for its potent ability to nourish and benefit the skin.
The luxe cream is also infused with La Prairie’s proprietary [Exclusive Cellular Complex]™, which is the brand’s science signature that stimulates cellular activities and invigorates epidermal skin cells.
With La Prairie’s caviar science integrated into your skincare regimen, you’ll notice skin that’s lifted, nourished, smoothed, and more firm.
La Prairie also introduces the iconic caviar cream in two distinct textures with the same function and expected results. Skin Caviar Luxe Cream is rich and velvety, while Skin Caviar Luxe Cream Sheer is its light and airy alternative.
Both creams are housed within the signature cobalt blue jar that pays homage to the works of artist Niki de Saint Phalle and has been re-designed as a lighter vessel using recycled and recyclable glass.
The new La Prairie Skin Caviar Luxe Cream is available for exclusive purchase at the pop-up till 31 August and will be available in stores from 1 September 2023 onwards.
Get a relaxing hand massage
After learning about the brand and their new luxe face cream, get pampered by massage therapists with a rejuvenating hand massage.
Redeem a free pastry and coffee set from the Cobalt Café!
Set amongst jewelled cobalt tones and muted creamy tones, you’ll also find the first Cobalt Café in Asia where you can snag a limited-edition pastry and coffee set after completing the experiential discovery journey of La Prairie.
The delicious pastry, ‘THE SWISS CUBE’, was created in a special collaboration between La Prairie and Keong Saik Bakery.
Inspired by the beauty and serenity of the Swiss Alps and made with a localised twist, this pastry is filled with ondeh ondeh.
Personalise your La Prairie skincare with engravings
There’s nothing better than feeling like your bottle of skincare was made just for you.
Whether you’re stocking up on your favourite La Prairie product or purchasing the new Skin Caviar Luxe Cream, get your name or initials engraved on the tubs or bottles!
Location: 2 Orchard Turn, ION Orchard, Level 1 (near Gucci and Yves Saint Laurent), Singapore 238801
Date: 22 to 31 August
Opening hours: 10am – 9pm
