Get ready for the ultimate collaboration this Christmas season!

For a limited time only, customers who go for the Parisian French Gloss service can enjoy a carefully curated limited edition series of festive drinks by The Alley, with colours complementing the three Parisian French Gloss looks created by L’Oreal Professionnel.

The collaboration series includes three drinks:
1. Crunchy Strawberry, paired with “Berry Balayage”
2. Crunchy Cocoa, paired with “Cocoa Balayage”
3. Crunchy Tiramisu, paired with “Tiramisu Balayage”

Crunchy Strawberry is a collaboration-exclusive flavour and will only be available until 31 January 2021, while Crunchy Cocoa and Crunchy Tiramisu are part of The Alley’s best-selling Crunchy Milk Tea series.

The three looks are for the consumer that enjoys showing a little subtle colour that can be changed up when she wants to, while protecting the integrity of her hair health.

Berry Balayage has a violet brown base with berry highlights, perfect for the feminine soul. Cocoa Balayage is for the ones who like to keep it sleek on the outside, but peek a little color within with its a dark chocolate colored base with subtle plum highlights.

Lastly, the Tiramisu Balayage has a dark ash brown base with cool, beige highlights – for those who like to keep it soft.

Limited-Time-Only L’Oreal Professionnel x The Alley Promotion

This collaboration is launched with the partnership of three key chain salons, Cuttour Hair Studio, Vintage Studio, and VS Salon, which has a total of 11 outlets islandwide.

Until 31 January 2021, customers of The Alley can receive a 20% of Dia Light Service at the abovementioned salons and L’Oreal products worth up to $80 with these steps:

1. Purchase any 1 of the 3 collaboration drinks.
2. Post an Instagram Story tagging #lorealprosg @hairprosg*.
3. Show it to The Alley Staff to receive the voucher!

Consumers who do a Dia Light Service at Cuttour Hair Studio, Vintage Studio or VS Salon will also receive a voucher for a FREE collaboration drink at The Alley’s 5 outlets. These vouchers can be redeemed till 31 March 2021.

*From 15 December onwards, consumers can tag @lorealpro_education_sg instead.

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