If you’re a fan of the Japanese skincare brand Shiseido, you have to be acquainted with the first product where it all began.

Shiseido’s Eudermine, a.k.a “Shiseido’s Red Water”, is a radiance-ramping lotion essence and the brand’s earliest product. Created in 1897, it was used (as the brand emphasises) by geishas to soften and nourish their skin under thick makeup – that’s how good-for-skin this essence is.

From 10 to 11 March 2023, visit Shiseido's pop-up event at Raffles Hotel to enjoy exclusive perks like a FREE 10-sample kit!

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Shiseido’s newest “red water” for clear skin

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Well, it’s not all in the past because the brand’s original Eudermine has undergone a fresh makeover, and it’s not just in terms of packaging, but in its formula too.

Enter: Shiseido’s newly-launched Eudermine Activating Essence, a lotion essence that harnesses the skin’s self-renewing power to give you skin that’s clearer, more radiant, and more resilient than ever before!

The essence brims with fermented kefir extract, Japanese yuzu, and the proprietary skin-conditioning 4MSK ingredient to give skin an inside-out glow.

It also comes in new refillable packaging, allowing you to reach for it again and again without tossing away as much plastic. Getting the refill is also gentler on your wallet since the Shiseido Eudermine Activating Essence (145ml) is priced at S$145 and its refill (145ml) costs S$122.

Get washed in red at Shiseido’s pop-up

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Find out all about Shiseido’s newest “Red Water” for yourself when you visit the brand’s #ACTIVATEYOURPOWER pop-up from 10 March (2pm – 7pm) to 11 March (10am – 7pm) 2023.

Located in Raffles Hotel, the pop-up will introduce you to the skin-activating powers of the Eudermine Activating Essence by taking you through futuristic red rooms. There, you’ll learn more about the powerful ingredients in the formula and try, hands-on, the lotion essence for yourself.

Have fun with mocktails and a photo booth

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After you’ve discovered, first-hand, the radiance-ramping powers of the Shiseido Eudermine Activating Essence, have some extra fun with your besties at the mocktail bar and photo booth.

Bartenders will teach you to mix your own mocktail at the bar. When you’re done, bring your self-mixed fruity beverage to the photo booth, where a photographer will help you take a red-carpet-worthy shot to be sent to your email for keepsake.

Snag exclusive perks while you’re there

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Only at Shiseido’s #ACTIVATEYOURPOWER pop-up will you get 10% off your first purchase with no minimum spending.

Get your hands also on exclusive skincare sets, only available at the event.

Even if you’re not ready to bring a full-sized bottle home for yourself, you won’t miss seeing your skin glow with a FREE 10-sample kit!

Check out Daily Vanity‘s Instagram Stories to view a virtual tour of the event! 

Where: 328 North Bridge Road, Raffles Hotel Singapore, #01-02/03, Singapore 188719
When: 10 March (2pm – 7pm) to 11 March (10am – 7pm)