With the launch of Estée Lauder‘s new Advanced Night Repair Synchronized Multi-Recovery Complex, the beauty brand is introducing a one-of-a-kind online gaming experience known as the ‘ANRcade’!
Featuring four interactive video games housed in a virtual world centered around the new hero product, the ANRcade starts with a virtual tour through the iconic Advanced Night Repair’s product history, beginning in 1982 with the launch of the first-ever night serum, Night Repair.
There’s also a dramatic, fly-through of a nighttime cityscape, reinforcing Estée Lauder’s position as ‘The Nighttime Skincare Expert’, ending in a stadium-like dome with the new Advanced Night Repair in the place of honour. Surrounding the bottle are glowing portals to enter each of the four games, inspired by the ground-breaking Advanced Night Repair’s skincare benefits.
We don’t want to spoil the experience any further, so click here to enter the ANRcade and the world of Estée Lauder.
ANRcade can also be played on both your mobile devices and desktops, and you can share your highscores to Instagram for a chance to win a full-sized bottle of the new Advanced Night Repair Synchronized Multi-Recovery Complex!