We’re not all blessed with perfect skin, but this doesn’t mean we can’t get lucky with makeup. Watch and learn how you can achieve flawless-looking skin using ETUDE HOUSE Big Cover Concealer BB – in three simple steps! Containing eight kinds of berry ingredients, the Big Cover Concealer BB offers great hydrating properties so it feels like a second skin. You’ll see how in this video!

If you have oily and blemish-prone skin, it may be difficult to find a cushion foundation that doesn’t make you look too shiny. Consider your dream come true because the new ETUDE HOUSE Real Powder Cushion is armed with an innovative air-light powder conversion technology that converts the liquid formula in a cushion into a feathery light matte powder finish upon application.

Watch this 10-second demonstration to see how the Real Powder Cushion can offer great coverage and matte finish easily.

Take a look at your makeup stash and we’re sure you find a variety of gels, powders and creams. What if you’re given a set of makeup pencils to achieve a specific look?

Watch this video where popular Korean YouTube-celebrity and makeup artist Pony takes up this challenge. Her secret to overcoming this challenge? ETUDE HOUSE Play 101 Sticks. These iconic makeup pencils from ETUDE HOUSE has received an upgrade recently to include new Jumbo sizes that make them perfect as a foundation, concealer, contour, highlighter, and blusher. Watch how Pony plays with them!

A sleeping pack that’s shaped like a bubble tea cup – complete with sweet-smelling contents and even “pearls”! (They’re actually black tea gel and moisture capsule bubbles!)

But don’t for a moment be tempted to drink it – it’s all for your skin’s consumption. Apply a generous layer of it on your skin before you sleep, and wake up to moisturised skin that feels bouncier and more elastic. Here’s a video that shows you how it looks like and how to use it:

The color correcting cushion makes skin tone & texture look clean with the finely designed color.

How to apply

Pick up a certain amount of contents with puff and spread evenly by patting on the skin.

New-concept eyebrow gel tint that makes eyebrow makeup last long after removing the tint.

How to apply

1) After trimming the eyebrows without applying skincare product or makeup, apply a liberal amount according to the desired shape of the eyebrow. (Apply a liberal amount to remove the pack easily.)

2) Dry for at least 2 hours. For stronger coloration, apply before going to bed at night and remove the next morning.

3) After drying completely, remove slowly starting from the tail of the eyebrow. (Do not remove the pack forcibly since it may pull out the eyebrow.)

4) Do not use a cleansing product (product with detergency) or apply force on the eyebrow area within 24 hours of using the product.

The lipstick makes the lips look attractive with vivid color and sensuous texture.

How to apply

Apply on the entire lips along the lip line or on the center of the lips in a tapping motion to express gradation.