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Whether you have a beau you want to impress or want to up your chances in the dating scene, you’d want to know what physical attributes have been scientifically-proven to attract men. While we are not encouraging you to give in to the whims and wants of what men want, it’s always interesting to find out what the researches that have been done suggest.

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1. First rule: Wear makeup

A man may say he prefers “natural, no makeup”, but like Calvin Klein once said: “The best thing is to look natural, but it takes makeup to look natural.”

Related: Opinion – Men are lying when they say they prefer women without makeup

An experiment by social psychologist Nicolas Geuguen had two young women sit in a bar in France. In one scenario, they have makeup on, and in another, they only cleansed and moisturised their skin. At the bar, they waited for men to approach them for a chat and then declined them, giving the excuse that their friends were joining them soon.

This experiment was repeated for 60 one-hour periods in two different bars. The results? When the women weren’t wearing makeup, the first man approached them after an average of 23 minutes, and then the rate of being hit on was 1.5 times per hour.

With makeup on, the first man tried to chat up with them after 17 minutes, and the rate of being hit on increased to two times per hour.

2. If you have limited time for makeup, focus on the eyes

In another study, researchers seek to find out which components of makeup are most attractive to men. It found that eye makeup has the most impact, followed by foundation.

3. If you have more time, go for red lipsticks

Scientists at Manchester University used an eye movement tracking software and found that in the first ten seconds after being introduced to a woman, men tend to spend more than five seconds looking at her lips, especially if she was wearing red. This is regardless of the shape of her lips.

4. Choose brown for hair dye

A poll on 2000 men by social network site Badoo found that men prefer brunettes. This survey studies the features that men find most attractive in women, and one third of the respondents said they find brown hair most attractive, while 28.6% said they liked black – this means that almost 60% of men indicated a preference for dark-haired women. Just FYI, 29.5% preferred blondes while 8.8% liked redheads.

5. Avoid the half-up hairstyle

You probably already knew that hair is important when it comes to leaving a great impression on your overall appearance. According to a recent study by Pantene, 87% of men said that it is.

In an interview with Steve Ward, a professional matchmaker and host of VH1′s Tough Love, with Daily Makeover, he said that a half-up hairstyle isn’t popular with men, a loose ponytail can look like you’re not bothered with your hair, whereas a tight, slicked-back ponytail can look intimidating.

As for hair that men love: wild curls that allows you to show off your neck and collarbone. Loose waves are another casual but glamorous look that Steve Ward approves.

6. Wear enhanced colour lenses

A study by University of Toronto looked into the relationships between facial measurements and attractiveness. In this study, researchers found that men found women with thick, dark limbal rings in their eyes more attractive. These are dark rings around the iris of the eyes. These rings usually fade when you get older or if you’re ill, so it offers an indicator of youth, which is probably why men are primally attracted to women with prominent limbal rings. There are cosmetics contact lenses in the market that help enhance the limbal rings, so even if yours aren’t obvious, you can cheat using them.

7. Don’t wear the same perfume as his ex

According to a poll by Glamour magazine, which also worked with scent expert, Dr. Alan Hirch, every men in the survey could recall the perfumes that his ex-girlfriends had worn. When asked if it’ll be a deal-breaker for them if their current date wears something similar, they said that they’d rather she not wear it.

However, if you don’t know what are his exes’ signature scents, try wearing something men would be attracted to instead. Fresh out-of-shower perfumes (such as Dolce&Gabbana’s Light Blue), spicy scents (like Tom Ford’s Black Orchid) and smells of fresh orange (e.g. Hermès’ Eau d’Orange Verte) are huge turn-ons.

On the other hand, men in the panel disliked perfumes that smell of food. Chocolate is the biggest turn-off. The only exception, according to the survey, is vanilla. Strong florals are also not a favourite amongst the men.

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