It’s no surprise that interactive IG-worthy pop-ups are all the rage these days.
You might have seen influencers attending these pop-up events on your Instagram feed with beautiful photos to boot but it doesn’t mean these events consist only of highly Instagram-mable backdrops.
From complimentary hand massages, to customised collagen tea, to even Augmented Reality (AR) experiences, you’ll get a chance to understand the brands and products you’re spending your moolah on by interacting one-on-one with these well-loved brands. Check out these interactive and informative pop-up events we’ve lined-up for you to attend this month!
House of Clarins
French beauty label Clarins is the latest to jump on the beauty pop-up events bandwagon. At House of Clarins, you can explore different beauty rooms promising unique experiences. When Daily Vanity got a sneak peek at their installation, our favourites were their Laundry Room, where you’ll decide on your skincare cleansing program and bring home a free sample of the cleanser you love!
You can also try your hand at an AR game to ‘catch’ plant extract ingredients that go into Clarins’ bestselling Double Serum (Pokemon Go fans, this is your jam!) The best part about completing this game? Free HEYTEA!
Totally Instagrammable, free customised samples and free bubble tea – need we say more?
Where: Outside Mandarin Gallery
When: Till 12 October 2019
Opening Hours: 10am – 9.30pm
Register at House of Clarins online.
Jo Malone London
Think back to the last time you bought a perfume – how did you buy it? Did you spend hours in person testing different brands or was it a gamble you took by purchasing it online?
With this Jo Malone London pop-up, you could truly immerse yourself in the story of the perfume you want to buy. Enter the heart and home of Jo Malone London in this Georgian townhouse inspired pop-up. Expert stylists are available to tailor a scent for you, whether it’s for your wedding, or as a gift – complete with a Gift Giving Consultation session.
As you immerse yourself in the distinctly British character here and enjoy a complimentary relaxing hand and arm massage at the Tasting Bar, you’ll feel like you’re in a little part of London!
Where: Takashimaya Shopping Centre Level 1
When: Till 13 October 2019
Opening Hours: 10am – 9.30pm daily
Shiseido My Beauty Fantasy
Ever wanted to discover the secrets of Japanese Beauty? Now you can, at the world’s first My Japanese Beauty Pop-Up Store.
Together with Watsons Singapore, Shiseido has flown in eight historical artefacts from the Shiseido Corporate Museum in Japan – the first ever time that these items were brought out of the country – complete with special escort and white-gloved treatment!
Highlights include first-generation products, such as Tsubaki’s Classic Shampoo and Conditioner, Anessa’s Sunscreen Milk, and Senka’s Perfect Whip.
Prepare to be immersed in state-of-the-art digital touch-points triggered by footsteps, customised collagen tea, and interactive product-discovery experiences, such as an offline-to-online shopping app that allows you to learn more about products and add them to your carts – Watson will deliver your shopping to you within the next few days, or you can even purchase them on the spot at the cashless vending machine, or an on-site store!
Oh and did we mention there’s a 30% discount for all customers at this pop-up? Time to show Shiseido some love!
Where: Along Orchard Rd, outside Takashimaya – 391 Orchard Road, S238872
When: Till 20 October 2019
Opening Hours: 11am to 9pm on weekdays and 11am to 10pm on weekends
innisfree x Lovelystrokes
Here’s a reminder to live in the moment and appreciate the fleeting beauty of nature.
In celebration of the all-new Jeju Cherry Blossom line launched in September, innisfree collaborates with local handcrafted jewellery brand Lovelystrokes to create a selection of intricately-designed collectibles – inspired by the scenic imagery of cherry blossoms set against the clear blue skies of Jeju Island.
Carry a piece of this unfading spring with you everywhere in the form of adorable earrings, tote bag, and a pouch – all while supporting homegrown talents and promoting the appreciation of unique local craftsmanship!
Where: Bedok Mall, 311 New Upper Changi Rd, #01-30, Singapore 467360
When: 12-13 October 2019
Opening Hours: 1pm to 7pm
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