Clinique will be launching its newly improved Dramatically Different Moisturizing Lotion + in Singapore on 11 July 2013, Thursday.

What’s so dramatically different from its previous version? Clinique’s group of in-house dermatologist has taken 6.5 years to produce this new formula that claims to deliver a 50% improvement in moisture for all day hydration and a 54% improvement in the skin’s barrier strength in eight weeks.

The skin barrier’s main job is to prevent water loss due to the environment. It also blocks the bad things like sunlight and chemical out. This is why it is very important for your skin to constantly stay moisturised.

The Dramatically Different Moisturizing Lotion + is available in two sizes, 50ml for SGD 28 and 125ml for SGD 60. This is a great reduction in price from the previous cost of SGD 42 and SGD 70 respectively!

Clinique Dramatically Different Moisturizing Lotion Plus

During the launch event, we were told of the importance of exfoliating our skin regularly.

Every minute we shed between 30,000 to 40,000 dead skin cells. One possible reason why our rooms are always dusty huh! (Ok, it’s a joke, you can’t actually see these skin cells unless you have a microscope). These dead skin cells, when left on our epidermis, will reduce the skin’s ability to absorb our daily skincare regime.