precious collagen beer

Japan has always been at the forefront of vanity, and its obsession with collagen can be seen not just in the popular consumption of collagen drink, but practically collagen-anything. The most notable collagen product Japanese love is the collagen hot pot, which features soup that’s made up of naturally collagen-rich ingredients such as pigs trotters, shark fin and chicken skin.

Now, adding on to the list of collagen products is “Precious”, a collagen-infused beer.

Eat, drink, and be… pretty?


Introduced by Suntory, a Japanese brewery brand, this beer promises to work just like a collagen drink in replenishing collagen in the body, while you drink. Collagen is a protein that gives skin its elasticity.

Only available in Hokkaido, the drink is called “Precious” and contains 5% of alcohol, 2% of collagen.

Whether it works or not, this is definitely something interesting that we’d check out if we have the chance to visit Hokkaido. Check out the commercial: