Japan has always been at the forefront of vanity, and its obsession with collagen can be seen not just in the popular consumption of collagen drink, but practically collagen-anything. The most notable collagen product Japanese love is the collagen hot pot, which features soup that’s made up of naturally collagen-rich ingredients such as pigs trotters, shark fin and chicken skin.
Now, adding on to the list of collagen products is “Precious”, a collagen-infused beer.
Eat, drink, and be… pretty?
Introduced by Suntory, a Japanese brewery brand, this beer promises to work just like a collagen drink in replenishing collagen in the body, while you drink. Collagen is a protein that gives skin its elasticity.
Only available in Hokkaido, the drink is called “Precious” and contains 5% of alcohol, 2% of collagen.
Whether it works or not, this is definitely something interesting that we’d check out if we have the chance to visit Hokkaido. Check out the commercial: