Change is the only constant. To stay relevant, businesses know that they have to offer more than what they’re typically known for in order to stay in the competition. Just like how MacDonald’s started offering cafe-style food and drinks, beauty brands are also progressing by launching products in new areas that they’ve not dabbled in before. We’re not going to analyse if these are good business moves, but as consumers, we are only glad that we know have more options from our favourite brands.

DHC launches first-ever haircare products

If we mention DHC, the first thing that probably comes to mind will probably be their best-selling cleansing oil, a cult-favourite that is known for its effectiveness and affordability. Now, the Japanese brand has expanded its range of products, and has ventured into the hair care arena.


DHC’s first-ever haircare products has been announced and are sold exclusively in Watsons from November this year. The products come in two ranges: DHC Q10 Revitalizing Hair Care Shampoo and Treatment that targets thin and limp hair concerns, as well as DHC Light and Smooth Shampoo and Conditioner – the solution for dry and undernourished hair.

Priced at just SGD19.90 each, the products left us a good impression. They smell good, especially the Q10 products, which have a subtle rose scent. If you prefer a herbaceous smell, the Light & Smooth will probably find favour with you.

Palmer’s will launch first-ever skincare collection in 2016

But DHC is not the only one who has recently ventured into a totally new product line from what they’re best known for doing. In January 2016, Palmer’s, which is known for their cocoa butter infused body care products, will be launching their first-ever facial care collection.

Cocoa Butter Formula Facial Care Range

The brand will continue to tap on their expertise in the use of cocoa butter, which is a moisturising agent and has healing properties, and is boldly launching 10 facial care products in its upcoming collection. The fact that it is launching not just one or two products but 10 of them shows a sense of confidence and commitment towards this category.

Its comprehensive offering includes everything from cleanser and facial scrub, to moisturiser and eye serum. But the most exciting of them all is probably the Palmer’s Multi-Effect Perfecting Facial Oil, which is made up of nine pure oils, and is positioned as a multi-tasker that can address any dehydration and anti-ageing needs. The products’ prices range from SGD13.90 for its facial cleansing wipes, to SGD23.90 for the facial oil. They will be available at Robinsons, John Little, BHG, Watsons, Guardian, and selected supermarkets and cosmetic stores.

These brands successfully ventured into a new arena

Before DHC and Palmer, there have been a number of beauty brands that have managed to carve out success in a totally new area after establishing their footing in another area. Here are some of them:

Benefit Cosmetics


Founded in 1976, the San Francisco brand has a huge cult following for its “fake its” (makeup) and in 2011, they launched eight skincare products in their first-ever (and only) skincare range B.right! Radiant Skincare.

Crabtree & Evelyn

crabtree & evelyn skincare products

Best known for its scented body care products, Crabtree & Evelyn excited everyone with 10 skincare products in September last year. Like its body care products, they smelt incredible. Read about it here.


olay-cc-cream-light-medium 2

The brand that’s synonymous with affordable anti-ageing solutions launched its first makeup product in August last year. The Olay CC cream comes in two shades and offer skincare benefits too. Read about it here.