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Maintaining our locks can be quite challenging. We have to deal with frizz, tangly hair and many other problems. We all want soft, smooth and manageable hair (Just like supermodels, and those girls in hair advertisements). Thankfully, John Frieda has a line of new products, and their House of Experts to teach you how to style and care for your hair!

John Frieda Frizz Ease Line

Living in Singapore’s hot and humid weather condition is no easy feat. We have to deal with the worry of our makeup melting, sweating and… frizzy hair. You can go to a salon to get a treatment to reduce the frizz, but that would be costly. But with John Frieda, you can achieve frizz-free hair without burning a huge hole in your pocket!

John Frieda aims to provide users salon treated hair that can be done at home and at an affordable price. With that in mind, The Frizz Ease line retails from just SGD15.90 onwards and it can be found in Watsons or Guardian. It comes with two different formulas for ladies with straight or curly hair. The Dream Curls formula comes with a shampoo, conditioner and a Daily Styling spray (SGD16.90).

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John Frieda_Dream Curls Styling Spray

The Flawlessly Straight formula comes with just a shampoo and conditioner.

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Constant blow-drying and styling of the hair can cause your hair to frizz up as well. Give your tresses some extra TLC with the Miraculous Recovery Intensive Masque.

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The hair masque retails for SGD16.90 and it protects your hair against breakage and quench dehydrated hair. All you have to do is smooth the masque onto clean, wet hair- concentrating on the ends. Leave it on for three to five minutes and rinse thoroughly. Tada! Smooth, silky and not to mention, healthy looking hair!

But we know, sometimes the frizz is just too darn stubborn, and with Singapore’s weather, it’s hard to find a product to keep the frizz at bay. Introducing the John Frieda Frizz Ease Original 6 Effects Serum.

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This is a styling serum that retails for SGD16.90 and it’s for those who struggle with frizzy hair. It eliminates flyways and repels humidity (Yes, it repels humidity) and leaves your hair looking soft and shiny.

Also, all these products are safe for coloured treated hair.

John Frieda House of Experts + John Frieda Day

John Frieda is proud to welcome two local celebrity hairstylists, Dexter Ng and Ken Hong as John Frieda’s House of Experts. Through the expert knowledge of these hairstylists, John Frieda hopes to help ladies ease their tress stress.

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Dexter Ng has been in this line of work for the last 18 years and is now the creative director  at Next Salon. He leads a creative team in devising fresh and innovative hairstyle for his clients. He’s even done the hair of celebrities like Michelle Yeow, Stephanie Sun and Godfrey Gao.

Ken Hong, on the other hand, is an international award-winning and celebrity hairstylist. He’s the founder of Evolve Salon and has participated in hair shows all over the world. And he has worked on, and styled A-list celebrities like Kelly Rowland, Kimora Lee and Lindsay Lohan.

With all these experiences in their bag, and we all know that the celebrities they’ve worked with have such amazing hair, it’s good to know that they can help us achieve luscious locks too! So how can we meet these hairstylists to dish out the secrets to achieve salon perfect hair? That brings us to John Frieda Day!

From September onwards, John Frieda will be dedicating a day every month for consumers to try out John Frieda products at the House of Expert’s Salons- Next Salon and Evolve Salon (Address will be below). Guess what? It’s absolutely free! To participate in John Frieda Day, all you have to do is like John Frieda’s newly created Facebook Page for Singapore to find out when it’s going to be and sign up there.

The next Blowout will be on 28 Sep 2014 at Evolve Salon at Liang Court, with Ken Hong. Sign up before 12 Sep 2014 to be able to attend your very first John Frieda Blowout! Be sure to take a picture after your blowout, and upload it on Instagram or Facebook with the hashtag #johnfriedasg #jftransformation #johnfriedahair

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Here’s my John Frieda Transformation-

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(#bighairdontcare)

Here’s to salon calibre hair all day, every day!

Next Salon @ ION Orchard
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Evolve Salon @ Liang Court
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