If you’ve been keep a close tab on beauty news, you’d probably have heard about the lawsuits that EOS is now facing. Consumers are accusing the brand’s Visibly Soft Lip Balm of causing their lips to bleed and crack, and forming blisters and rashes around the lips.
Rachel Cronin, who filed for a class-action lawsuit, claimed that she used the product, and “within hours, her lips became substantially dry and coarse, like sandpaper, causing her to apply more of the balm on her lips.”
But things didn’t get better. In fact, her lips “began severely cracking on the edges, causing flaking and bleeding from the cracks,” and “by the next day there was severe blistering and rashes, causing her to seek medical care”. Her condition was said to have lasted for 10 days. After sharing her story on Facebook, several others stepped forward to complain about similar experiences with the product.
EOS has been very popular for their lip balms, and is probably most known as the product that Miley Cyrus was seen using in her We Can’t Stop music video. For many years, they have also been a well-loved lip balm, and user-generated reviews sites like Makeup Alley doesn’t seem to suggest anything horribly wrong with the product.
EOS, at the meanwhile rebutted the case. In a statement to Glamour, EOS said: “We firmly believe this lawsuit is without merit. Our products are made with the highest quality ingredients and meet or exceed all safety and quality standards set out by our industry and validated by rigorous testing conducted by an independent lab. The health and well-being of our customers is our top priority and millions of satisfied customers use our products every day, many of whom take the time to share their experiences with us.”
But EOS is hardly the only celebrity-endorsed brand that’s facing a scandalous lawsuit recently. More than 200 people have also filed a class-action lawsuit against WEN Hair Care, whose cleansing conditioner allegedly caused baldness, rashes, scalp irritation, hair breakage and hair discolouration.
The brand is started by celebrity hairstylist Chaz Dean, and has been endorsed by celebrities like Alyssa Milano and Brooke Shields.
I always cherish our shoot days with @brookeshields. One of the most kind, loving, honest, compassionate, caring souls I have ever met. #TeamWEN #Wen #WENbyChazDean #WEN4 #Shoot #Friend #LovedOne #True #Angel #Kind #Loving #Honest #Compassionate #Caring #Soul #Cherish #LoveYourHair #TellAFriend #FriendsDontLetFriendsUseShampoo #ChangingTheWorldOneHeadAtATime
In a statement provided to NBC News, the brand turns down any suggestion that their product has a problem, “There is no scientific evidence to support any claim that our hair care products caused anyone to lose their hair. There are many reasons why individuals may lose their hair, all unrelated to WEN hair products. We intend to vigorously contest the allegations made against our products. And we encourage any customer with any questions to contact us.”
While EOS and WEN are celebrity-endorsed products, a brand that recently also got into hot soup is actually owned by a celebrity. We are talking about The Honest Company, which is co-founded by Jessica Alba. Consumer Jonathan Rubin had slapped the company with a lawsuit, claiming that some Honest products contain “unnatural” and “synthetic” ingredients, despite its promise as a all-natural brand. He also alleges that Honest’s sunscreen is “ineffective”. Following this first complaint, just like in the case of EOS and WEN, more consumers went onto social media sharing photos of sunburns while using Honest’s sunscreen.
The founders of The Honest Company released a statement on their blog to defend the brand, saying: “We’ve gone through extensive third-party testing in accordance with government regulations and our Sunscreen Lotion passed all SPF 30 testing requirements. It also received the best score possible from the Environmental Working Group (EWG). We care about taking every precaution possible to ensure that your product experience will keep you healthy and happy.”
They also tried to add credibility to their statement by suggesting that they let their own children use the same sunscreens that have been complained against: “Protecting our loved ones and yours is the reason we founded The Honest Company. As parents, it pains us to hear that anyone has had a negative experience with our Sunscreen. We develop and use Honest Sunscreen to protect our own children – Honor, Haven, Luke, Evie, and Poppy – at the park, in the pool, outside, every day. As with everything we do, we take sun protection seriously here at Honest.”
Will these brands ride out the storm? We shall wait and see.