If there’s any store facelift that is worth shouting about, it has to be the newly-revamped escentials store at The Paragon. We’ve always loved escentials’ cosy ambience and spaces that allow for free exploration, but instead of “not fixing what’s not broken”, the beauty store made what they’re good at even better with the new design concept.
You can now explore the 2,300-sqft store in a contemporary and artistic setting, which still retains its intimate and welcoming ambience.
What we really love about the new store is how it now features mini “shop-in-shop” concepts so that popular brands like Diptyque, Le Labo, Maison Francis Kurkdjian and MEMO have dedicated spaces that reflect the brands’ identities.
On top of these, you should also look forward to the Fragrance Library and dedicated makeup corner. The former gives you the opportunity to discover new scents, and the latter offers a great setting for you to talk to makeup advisors, attend demonstrations by experts, or simply “play” with the makeup products from brands like By Terry and Lipstick Queen.
See photos of the newly-revamped store in the gallery above.
The escentials Paragon flagship store is located at#03-02/05, The Paragon, and is open daily from 10am to 9pm.