etude house vivocity

We may feel out of place in playgrounds now that we have grown up, but we’ve found one place that can allow you to have fun legitimately: the newest Etude House boutique that has opened at VivoCity.

etude house vivocity

The white-and-pink-themed boutique offers many Instagram-worthy spots: delicate and intricate interior design, and a plush ambience. There are also many activities that can keep you occupied in the store for hours:

Enjoy a manicure at the first-ever Etude House nail parlour

etude house vivocity

You may be familiar with the pretty layout of a typical Etude House boutique, but the VivoCity outlet will surprise you with its nail pampering section. This concept is the first-ever in the world – yes, you don’t even get this in the Korea boutiques.

etude house vivocity

Customers can enjoy regular and gel manicure and pedicure services using Etude House comprehensive range of nail products. You can choose to pay in cash, or in “pink coins” (“currency” that you earn when you make product purchases in the store)

Take a selfie at the social media wall

etude house vivocity

The focal feature of the store that you can’t possibly msis is the social media wall, an interactive platform that you can snap a picture at, and then build the image into a character of your choice, before sharing it onto your social media pages. You’ll also see your “character” float along the Etude House custom interface so that everyone can see it.

Check out the new limited edition Dreaming Swan collection

etude house vivocity etude house vivocity

In celebration of the VivoCity opening, a limited edition collection is also launched. The new Dreaming Swan collection is designed by international fashion illustrator, Kerrie Hess, and is inspired by the elegant ballerina, and features eye, cheek, lip, and nail products and accessories. This collection is first available at VivoCity, and now, also at Wisma Atria. It will be available at all other Etude House boutiques from 3 July.

A photo posted by Daily Vanity (@dailyvanity) on

Try your luck at the Sweet Catcher Machine

etude house vivocity

The fun doesn’t stop. You’ll also get to try your hands at the Sweet Catcher machine that’s filled with all types of goodies. Using your pink coins to have a go at the machine, you’ll get to win attractive prizes including Etude House products, movie passes, and dining vouchers. These prizes are updated every month so you’ll get to win something new each time you visit.

The new Etude House store is located at #B1-03 VivoCity, and is opened from 10am to 10pm.