If you can’t look like Blake Lively, why not smell like her instead? She was the face behind Gucci’s Eau de Parfum and now she’s back to be the face of Gucci Premiere Eau de Toilette.
Gucci Premiere Eau de Toilette is a lighter, brighter incarnation of the signature scent- made to celebrate the little successes that happens every day. The fragrance was inspired from the Gucci Premiere couture collection that debuted at the 2010 Cannes Film Festival. These luxurious evening gowns were created for the world’s most beautiful Hollywood stars like Salma Hayek, Jessica Alba, Cameron Diaz, and of course, Blake Lively.
As the brand ambassador of Gucci’s fragrances, she is well suited to Gucci’s Eau de Toilette as she feels that glamour does not have to be preserved for a big night or a grand event. To Blake, fragrance is bottled confidence and you don’t need a strong fragrance to feel that way. The Eau de Toilette is softer, yet still gives that sophistication and confidence not just for a grand event, but for any occasion- big or small.
The Gucci Premiere Eau de Toilette has radiant flowers and sparkling citrus notes. The initial bloom triggers a luminous elegance and effervescence, the orange blossom and the light citrus oils combine to give you a sensation that suggests the pouring of a cold bottle of vintage champagne into a tall, elegant glass. The elegant sparkle of the top notes slowly yield to the radiant white flowers at the heart of the fragrance of freesia, jasmine and soft Bulgarian rose.
The bottle and packaging for Gucci Première Eau de Toilette incorporates many of the details and design motifs now associated with Gucci Première Eau de Parfum: a medal charm around the neck of the elegant flacon, entwined with the House’s iconic horsebit. A cap bearing the distinctive signature: “Gucci Première”. A box featuring a gilt rendition of the brand’s coveted interlocking GG Diamante pattern, which has become one of the world’s most recognised design motifs.
Together with that, the script signature of founder Guccio Gucci, and the House’s signature web stripe is also featured on the box. As with the juice inside, the colour of the box is a muted gold, rather than a strong dazzling hue.
The Gucci premiere Eau de toilette is perfect for any woman, in hopes that it will evoke a sense of confidence in any situation or occasion. To quote Blake lively, “This new fragrance announces that you have strength and are happy in your own skin. I really love that. It’s for the woman that I’ve always aspired to be. Every day.”
Girl power, FTW! (With extra flavor and sass with the new Gucci premiere Eau de toilette)
The Gucci Premiere Eau de Toilette is available in 30ml, 50ml and 70ml. You can get them from the Gucci fragrance counters at BHG Bugis, BHG Tampines, Takashimaya Orchard Road, Robinsons Orchard Road and Isetan Scotts Road.