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If you remember Namie Amuro as one of the top singers in your youth, you probably would remember a time when the beauty industry was dominated by Japanese brands. Now that the productswe reach have become more diverse, ranging from Korean and Taiwanese brands to American and European brands, it may seem as though Japanese beauty brands aren’t so much in the limelight as they used to be. But without a doubt, in our minds, we trust Japanese brands for putting in utmost care into product development and are able to deliver products that are suitable for Asian skin types and tones.

Thanks to the opening of department stores like Welcia-BHG and Don Don Donki, we are once again seeing Japanese beauty brands in the spotlight. We have curated a list of Japanese beauty products that have received rave reviews and that you can easily find in Singapore.

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1. Excel Skinny Rich Shadow

Japanese Brands Singapore Excel Cosmetics1

Excel is a Japanese cosmetics brand that focuses on creating looks that are timelessly edgy. Specialising in products that are great for creating wearable, everyday look, the brand is well-known for understated quality. The Excel Skinny Rich Shadow (SGD25.90) is rated No.1 on Cosme, a Japanese online authority for beauty products. The palette is loved by its fans because of its highly pigmented colours and combination that helps brighten up Asian skin. It’s easy to blend and is enriched with squalane to hydrate your eyelids so the powder can last longer.

Japanese Brands Singapore Excel Cosmetics 21

The Skinny Rich Shadow is available in six gorgeous shades. The brand has just come to Singapore and is already available in Don Don Donki, Tokyu Hands and the Watsons online store. Look out for Excel products in more retail stores in the upcoming months!

2. Kenzoki Belle De Jour Dream Night Mask

Japanese Brands Singapore Kenzoki

You’ve heard of Kenzo, the Japanese fashion label, and Kenzo Parfums, the label’s line of fragrances, did you know that the famous brand also has a skincare line called Kenzoki? The brand will be available exclusively at Sephora stores located at ION Orchard, Ngee Ann City, Marina Bay Sands, Westgate, as well as Sephora.sg, from 15 March 2018, and will be fully launched at all Sephora Singapore stores from 29 March 2018 onwards.

The star product from the brand has to be the Belle De Jour Dream Night Mask, a sleeping mask formulated with the rare Sacred Lotus, for anti-ageing. The product doesn’t only come with great skincare benefits, but also has sensorial scent and texture that leaves you wanting more. The full-sized product retails at SGD136 (75ml) and for a limited time, it will be available in a travel-sized version (15ml) at SGD31, perfect for jet-setters and those who are trying the product for the first time.

3. Suisai Beauty Clear Powder


One of the products that many Singaporeans will stock up on when they visit Japan is the Suisai Beauty Clear Powder, and we’re not surprised why. It is a unique cleansing formula in the form of powder, and packed individually in capsules that are great for travelling. Fans of this product loves that it is able to address several skin concerns, including rough skin texture, unwanted shine, clogged pores, and excessive sebum. It does these with the two unique enzymes and amino acid cleansing ingredients that are activated once the powder is mixed with water. The formula is able to break down keratin plugs and exfoliate dead skin cells at the same time.

The Suisai Beauty Clear Powder retails at SGD27 (pack of 32) or SGD14 (pack of 15) and together with other Suisai products, are available at Welcia-BHG and Don Don Donki. Like suisai on their Facebook page for more updates.

4. Kate Sharp Lock Gel Pencil

Offering the bold and beautiful finish of a gel eyeliner and the ease of use of a pencil eyeliner, the Kate Sharp Lock Gel Pencil gives you an effortlessly beautiful result. It is one of the top sellers of Kate Tokyo; fans love it for its smooth application, precision (thanks to its 1.5mm tip), and smudge-proof formula. Its precision and smoothness also makes it easy to use it for creating the perfect wing and even for the popular and edgy cut-crease look.

Kate Cushion Eyeliner 1

By the way, if you’re already a fan of Kate’s eyeliners, you have to check out its newest addition: the Eye Shade Marker. This is a cushion eyeliner that is designed for easy tight-lining (where you fill in between your lashes for a “line-less” look).

Kate Tokyo products are available at SaSa, Watsons, Don Don Donki, and Welcia-BHG. You can locate the one nearest to you here.

5. Shu Uemura Laque Supreme Liquid Lipstick

Shu Uemura Laque Supreme Liquid Lipstick

Shu Uemura has been in Singapore for a long time, so we’re sure you already have your favourites from the brand, and are familiar with its iconic range of cleansing oils. We thought we’d share with you about their latest launch instead – the Laque Supreme Liquid Lipstick. A brand that’s focused on Japanese makeup artistry, its makeup products usually come with great colour payoff, and this new lipstick is no different. OFfering high shine and bold pigment, the high-impact lipstick also lasts long. The product comes with a uniquely designed applicator to help you achieve perfectly defined lip contour.

The collection comes in a range of 16 shades and retails at SGD43. It is available at all Shu Uemura outlets and counters, and you can locate the one closer to you here.

6. Senka Perfect Whip

The Japanese prides quality and the beauty of simplicity, this is why luxurious Japanese products don’t always have to come with a huge price tag. The Senka Perfect Whip cleanser embodies this idea. The affordable cleanser is highly sought after, and we’ve heard of people stocking the product up for themselves and their friends when they visit Japan. The gentle facial foam allows you to lather the product into a dense and rich foam to sink your face into, for a gentle but effective cleanse. Formulated with naturally derived silk essence that is taken from silk cocoons (a long-time Japanese beauty secret), the product is able to cleanse thoroughly while protecting your skin’s natural moisture barrier. What this means is that your skin will feel refreshed and hydrated after rinsing off.

Thankfully, you actually don’t have to travel to Japan to get your hands on the Senka Perfect Whip. It retails at SGD7.90 and is available at Watsons, Guardian, Fairprice, SASA, BHG, Welcia-BHG, and Don Don Donki.

7. Orbis =U Encore Night Creamy Gel

Japanese Brands Singapore Orbis

A Japanese beauty brand known for its oil-free formula, Orbis has been gaining popularity since its opening in Singapore a few years ago. Its products are free from fragrance, alcohol, and other allergens to make sure they’re suitable even for sensitive skin. Launched in late 2016, the Orbis =U Encore range is the go-to ageing range for the brand. The products in the line are enriched with ingredients that stimulate the healthy enzymes in skin so as to reverse the damage done to your DNA as you age. Try the =U Encore Night Creamy Gel, a comforting moisturiser that doesn’t just hydrate skin, but also promises to provide a firming and lifting effect to skin.

The Orbis =U Encore Night Creamy Gel retails at SGD73 and is available at all Orbis stores.

8. Dolly Wink Black Mascara

Japanese Brands Singapore Dolly Wink

Started by popular gyaru-style (girl style) celebrity Tsubasa Masuwaka, Dolly Wink has been associated with products that help create the innocent, sweet look of a gyaru. One of the most popular products by Dolly Wink, the mascara is able lengthen, volumise, and separate with a single stroke. The wand is designed such that you can hold it at the base of your lashes and apply in an upwards motion to get a stronger curl, and also has a tapered tip to help you reach the hard-to-reach corners of your lashes, as well as lower lashes.

Dolly Wink Black Mascara retails at SGD29.90 at Watsons.

9. Anessa Perfect UV Sunscreen Aqua Booster

Japanese Brands Singapore Anessa

The Anessa brand is synonymous with great sunscreen, and its star product is the Perfect UV Sunscreen Aqua Booster.

This product is commonly brought along by fans to the beach and swimming pool because of its unqiue formula. Unlike most sunscreens that disappears when they touch water, this increases UV protection when it is in contact with water (or perspiration).

Most importantly, it continues to feel comfortable and silky smooth throughout the duration of wear.

It retails at SGD39.90 and is available at Watsons.

10. Lunasol Macaron Nuance Eyes

Macaron Nuance Eyes

Lunasol has a huge line-up of eyeshadows, which are all extremely blendable and in gorgeous shades. The latest addition to their eyeshadow family is the Maracon Nuance Eyes, single pot eyeshadows in bright, cherry shades. Designed to look like cute macarons, the shades are highly buildable and blendable. We love how soft the powder feels and the vivid colours that can help us create looks that brighten up our eyes.

The Lunasol Macaron Nuance Eyes retails at SGD43 and is available at all Lunasol counters. You can find the nearest one to you here.

11. Kose Cosmeport Clear Turn Babyish Mask Series

Japanese Brands Singapore Kose Cosmeport

Sheet masking has been a huge part of every Japanese woman’s routine for a long time. And for the last 11 years, Kose Cosmeport’s Clear Turn Babyish Mask series have remained at the top spot in Japan for brand sales in the drugstore sheet mask category. The masks in the Clear Turn line are made with soft Japanese cotton to gently and snugly cover the contours of your face. The variety available is huge too: there is a mask for every skin concern you think of. Free from fragrance, alcohol, artificial fragrance, mineral oil, silicon, and other allergens, the masks remain gentle on sensitive skin.

The Clear Turn Babyish Masks, along with other products by Kose Cosmeport, are available at Welcia-BHG, selected Watsons, Guardian, and SaSa stores.

12. Three Flawless Ethereal Fluid Foundation

Japanese Brands Singapore Three

Made with 80% naturally-derived ingredients, the Flawless Ethereal Fluid Foundation is one of the most well-loved products by Three Cosmetics. Those who call it their holy grail likes how it offers great coverage, longevity, while delivering a radiant translucency that looks natural. The formula glides on easily and while it is a makeup product, it still delivers skincare effects to skin, thanks to the botanical oils used in it.

There are 10 shades available, and it retails at SGD75, at Three Cosmetics stores, located at Level 1 of Takashimaya S.C and Level 4 of Tangs at Tang Plaza.

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