We wouldn’t have been able to recognise that these are colognes are from Jo Malone London with only one glance, but we aren’t complaining. That’s because the new bottle design featured in this collection is simply gorgeous.

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Jo Malone London has introduced a new limited-edition collection – the Marmalade Collection – inspired by the nostalgic family ritual during summer of enjoying homemade jams and marmalades – placed on gingham tabletops, of course.

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At the heart of this collection is an existing scent in its fragrance arc: Blackberry & Bay, which features a burst of deep, tart blackberry juice, blending with a fresh note of just-gathered bay and brambly woods. The Marmalade Collection introduces four new fragrances that pair perfectly with the popular fruit cologne.

These new fragrances include:

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  • Tangy Rhubarb: This is an eccentric fragrance that has rhubarb at its heart, complemented by zesty orange and cedarwood.

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  • Rose Blush: Inspired by delicate rose petals suspended in a delectable jelly, this has vibrant basil, lychee, rose, and white musk in its notes.

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  • Orange Peel: You can’t forget orange when you’re talking about marmalades. This reminds you of orange peel simmered on the stove, blended with warm woods and quirky natural rhubarb to give a fresh take on the classic marmalade.

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  • Elderflower Cordial: This captures the scent of delicate elderflower buds harvested from the hedgerows on a cloudless morning, complemented by notes of hawthorn and gooseberries.

While the fragrances are definitely the star of the show, you can’t possibly miss the new bottle designs in this collection, especially if you’re a Jo Malone London fan.

They’ve been created exclusively for this collection and are inspired by the shape and detailing seen on vintage marmalade jars. If you’re a collector of Jo Malone London fragrances, you’d certainly want to add these ones to your stash.

The five colognes in the Jo Malone London The Marmalade Collection retail for S$115 (30ml) each. The collection is available at all Jo Malone London boutiques, Sephora Takashimaya and Sephora ION Orchard, and via Jo Malone London Concierge Service (9732 9737).

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