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The former Miss Elegant and Miss Personality of Miss Universe Singapore 2002 and current MediaCorp Artiste, Joanne Peh, has taken on a new role. She was unveiled as Bella Skin Care’s new celebrity spokesperson on 13 November at a launch event held at St Regis Hotel. Joanne Peh succeeds this role from her predecessor Fann Wong, who endorsed Bella Skin Care for seven years.

Bella Skin Care’s spokesperson revealed that Joanne Peh has been chosen as the brand’s celebrity spokesperson because of her “realness”, as well as her approachable and friendly disposition makes her easily a girl’s best friend; a sister or a daughter – a reflection of Bella Skin Care’s commitment to offer effective treatments with real results to its customers.

This is Joanne Peh’s first beauty endorsement since entering showbiz.

“I am very happy and honoured to be able to join the Bella family and look forward to becoming more radiant and beautiful from now on!

 

Bella Skin Care was established in 1982 and now has over 30 centres worldwide. In Singapore, they’re located at International Building, Marina Square, Jurong Point, NTUC Income Tampines Junction and NEX.

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Three things that Joanne Peh is impressed with after her experience at Bella Skin Care:

  • Comfortable, relaxing centres that offer privacy in a clean and contemporary setting
  • Well-trained therapists who are attentive and professional
  • Pampering and highly-effective treatments that allows her to see results right after her first visit

Want to see more of Joanne Peh in this new campaign? Here are some behind-the-scenes video