Say it isn’t so! Japanese cosmetics brand KATE Tokyo will be making its full exit by 30 June 2022.
According to the official press release, “The decision to withdraw is part of the strategic efforts of KAO Singapore to streamline operations and focus on core skincare brands including suisai, freeplus, Curel, Allie as well as prestige brands, KANEBO and est.”
The label first debuted in Singapore under Kao Singapore Pte Ltd 12 years ago and cumulated plenty of fans over the decade. We fell in love with their selection of practical eye makeup, such as its ultra-thin liners and brow formulas. KATE Tokyo’s complexion products were our go-tos as well.
Featured image credit: KATE Tokyo