Leading Korean brand Laneige has opened its new flagship store at ION Orchard and the new boutique is the first in the world to embody the “Water meets Light” philosophy of the brand. The new global ambassador appointed by Laneige, fashion model and actress Lee Sung Kyoung was also in Singapore to grace the opening event.

The new boutique will offer an exciting shopping experience for Korean beauty fans. Step into the “blue zone” to explore Laneige’s extensive range of beauty products. There are special sections for bestsellers – the Water Bank line and the BB Cushion – so you can replenish your favourite products easily. On the other side is the “pink zone”, where you can check out the latest range of Laneige’s makeup products.

If can’t decide which products are suitable for you, Laneige beauty consultants are stationed at the “counselling area” to offer you beauty tips according to your skin needs. You should also look forward to the in-store Laneige Beauty Mirror app, where you can “try out” different products on yourself as the interactive mirror virtually applies makeup on your face.

And there are even more reasons for you to visit the new ION Orchard flagship boutique; it is the first store in the world to carry three exclusive Laneige products:

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Water Science Mist (SGD28): A handy face mist that keeps the skin’s moisture level balanced all day long, even under dry conditions. It is available in seven variants for different skin concerns.

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Sleeping Ball (SGD5 each): Six different types of sleeping masks that work wonders for your skin as you sleep. They’re so portable, they’re great companions for travel.

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Lip Card (SGD10 for a pack of 4): A lip product you can carry in your wallet, the convenient Lip Card makes it fun to wear lip colour. It is available in 20 shades.

The new Laneige flagship store is located at #B3-53, ION Orchard. View the above gallery for pictures from the store and from the opening event.