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If you strolled past the stores in Takashimaya Mall recently, you may have noticed a boutique replete with sophisticated white interiors and a colourfully luminous canopy nestled within.

That is French luxury fashion house Maison Margiela’s first-ever flagship fragrance boutique, which officially opened its doors at Ngee Ann City (#B1-14) last month.

maison margiela flagship fragrance storefront

The welcoming, modern boutique features the House’s fragrances and candles for both him and her. At the entrance, you’ll be greeted by a life-sized bottle of the brand’s hero scent, Lazy Sunday Morning, within its Instagram-worthy Bestseller Zone.

What’s more, the store is equipped with digitalised project screen installation, as well as a personalisation station, so you can create plenty of memories with the brand’s REPLICA fragrances.

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Olfactive Discovery Zone & Novelty Highlight Zone

maison margiela flagship fragrance store Olfactive Discovery Zone & Novelty Highlight Zone

L-R: The Novelty Highlight Zone and the Olfactive Discovery Zone

Follow the rainbow canopy and you’ll find yourself in the Olfactive Discovery Zone (right). It’s powered by a physical fragrance display and projector screen installation, which are real feasts for the eyes.

Explore the full line of 15 REPLICA fragrances, which are available in 10ml (S$45), 30ml (S$97), and 100ml (S$185). Each scent is personified on-screen with visuals that capture a memory, provenance, and period in time.

As part of the fragrance flagship boutique launch, the brand is also spotlighting one of its bestselling scents, Flower Market, at the Novelty Highlight Zone (left). This area is designed to shine a light on Maison Margiela’s popular scents or new launches and will be refreshed bi-annually.

You’ll also be able to enjoy a limited time, in-store activity where purchasing customers will be able to take home flower bouquets.

Personalisation Zone

maison margiela flagship fragrance store personalisation zone

Head over to the Personalisation Zone to add detailed touches to the cotton bottle label onto your chosen 100ml REPLICA perfume bottle. At the boutique, you’ll also be able to print a personal photo as a polaroid to be slotted into the clear pocket of your perfume bottle pouch.

Thereafter, you can select a themed wish card, box sleeve, and coloured rope of your choice – available in light blue, pink, red, and yellow.

Home Scenting Zone

maison margiela flagship fragrance store home scents

Prefer scenting your home with REPLICA’S collection of fragrances instead? Head over to the Home Scenting Zone for a selection of candles that are crafted with a blend of high-quality mineral waxes and up to 12% of perfume concentrate.

The suite of scents include Lazy Sunday Morning, Jazz Club, Beach Vibes, By The Fireplace, Springtime In A Park, Whispers In The Library, and Bubble Bath.

The full line of cotton-made single-wicked candles that burn for 40 hours each is available exclusively at the new fragrance boutique. They’re available in one size, 165g, and each is priced at S$95.

This area is furnished with curtains and a cosy sofa too, so explore the series of candles with ease and unwind in the gorgeous store.

All images courtesy of Maison Margiela.

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