When a brand launches new eyeshadow shades at one time, usually we’re looking at eight to 10 new shades, or an occasional 12 new ones. This time, for the launch of Make Up For Ever’s Artist Shadow eye shadows, we are talking about 210 shades, in five effects: matte, satiny, metallic, iridescent, diamond.


The Artist Shadow eyeshadow isn’t exactly new – it’s been a perennial favourite among makeup artists for the past 30 years, and in fact are the first products that the brand’s founder, Dany Sanz created. This time, the entire range is renewed and updated after three years of work.


Fine, supple and easily-blended, the new range is made with a new technology that offers intense colours that also glide on smoothly so it offers an added sensorial experience on the skin.

To create the pearly formulas (satiny, metallic, iridescent, diamond), the Water-Blend Technology and Pigment Atomization were used in the manufacturing process. The former technology gives the colours its intensity, purity and evenness, while the latter gives the formula a creamy texture that’s easily blended.


The matte formulas contain no pearlized particles to guarantee evenness, and the use of  Pigment Micronization technology ensures that the colour is pure and even. Also, the use of nylon powder, zinc oxide and talc helps the formula feel soft, easy to apply and layer, and to stay on for a long time.

All 210 colours are available at the Make Up For Ever Academy & Pro Loft, located at #01-06, 36 Armenian Street, 108 at Sephora Ngee Ann City and other Sephora stores will carry 24 of the shades.

Bifesta Article Insertion (1)

11 FREE things you can get from beauty boutiques and counters in Singapore!

This exclusive content can be yours for FREE when you sign up for the Daily Vanity newsletter, where we share even more useful beauty tips!
I agree to allow Daily Vanity Pte Ltd to include me in their mailing list for marketing and communications matters. I am able to request for my data to be removed from the site if required.
Kindly fill up your name.
Invalid email.
You will need to select the checkbox above to allow us to email you.

About the Author
Kristen Juliet SohKristen Juliet Soh is the editorial director of Daily Vanity, and has spent more than a decade in journalism and content strategy. When she's not at h...Read More