With time passing wayyyyy too fast for anyone’s liking, and the enslaught of new products coming our way, it can be difficult to keep track of ALL the new products in the…well, pretty saturated makeup market. (not to say that we don’t love that there’re so many things to buy though!)
But hey, that’s what we’re here for! Forget all that tedious, grueling research on social media, or stalking your favourite beauty gurus on Youtube, we’re here to provide a super condensed list of 11 new beauty launches (and beauty brands!) you should keep a look out for!
- 1. Mentholatum Waterlip Tone Up CC
- 2. Head & Shoulders Supreme Collection
- 3. Make Up Store Le Voyage Fragrance
- 4. Kiehl’s Buttermask for Lips
- 5. Clinique Dramatically Different Hydrating Jelly
- 6. Kenzoki Belle De Jour Sacred Lotus Range
- 7. Burberry Lip Velvet Crush
- 8. Erborian Korean Skin Therapy Matte Crème
- 9. ALBION Exage White Whitening Powder
- 10. Urban Decay Lo-Fi Lip Mousse
- 11. Medicube Red Line Series
- 12. Utena Jelly Masks and Matomage Hair Styling Series
- 13. Acuvue Define Radiant Chic
1. Mentholatum Waterlip Tone Up CC
Upgrade your regular lip balm for one that doesn’t nourish your lips but also make them look prettier.
The Mentholatum Waterlip Tone Up CC is enriched with moisturising ingredients such as Olive Oil, Jojoba OIl, and vitamins to care for your puckers.
But it doesn’t stop at this. The product also offers colour correction, conceal lines, and UV protection to your lips. This means that your lips won’t just feel softer, they will also look more kissable!
The Mentholatum Waterlip Tone Up CC is available in two flattering shades: Pure Red and Rose Pink. It retails at SGD6.50 and is available at all Watsons stores.
2. Head & Shoulders Supreme Collection
You probably already know that Head & Shoulders is synonymous with anti-dandruff shampoos that really work. Now the brand wants to take it a step further with the Head & Shoulders Supreme Collection to also solve the problem of unhealthy hair among dandruff sufferers.
Formulated with Argan Oil to nourish hair, the collection consists of the Supreme Moisture and Supreme Smooth shampoos and conditioner to deliver hydrating and smoothing benefits respectively.
The Head & Shoulders Supreme Moisture and Supreme Smooth shampoos and conditioners retail at SGD11.50 each, and are available at all leading drugstores and hyper- and super-markets. You can also buy it from RedMart or Lazada and have it delivered to you.
3. Make Up Store Le Voyage Fragrance
Make Up Store may be most well-known for the makeup products, but the brand has recently launched the Le Voyage fragrances. Packaged in a chic and trendy looking marble bottle, the collection consists of six different tropical-themed scents. It’ll make you want to snag one too, regardless of whether you use perfume or not.
P.S. It’s vegan and not tested on animals, so if you’re on just getting started on the road to cruelty-free makeup, this is a good place to start!
By the way, Make Up Store fans will be happy to know that they’ve now opened a new store at Paragon.
The new stores features a unique open-concept layout for a seamless beauty experience, to make it easy for customers to browse from store to store, and classy, monochrome, chic looking packaging, reminiscent of other cult beauty brands like M.A.C. and Kat Von D.
Also, from July to September, purchasing any of their six best sellers – their Skin Serum (SGD87), Blotting Powder (SGD63), Cover All Mix (SGD58), Smoothing Primer (SGD69), Volcanic Exfoliator (SGD45), and Brush Cleaning Soap (SGD25) – will give you a 20% rebate on your next purchase! This offer is EXCLUSIVE to their new Paragon outlet.
Bring along you and your friends to get that snazzy 20% off.
Make Up Store’s Fragrance collection retails is available at both Make Up Store outlets at Paragon, and [email protected] Prices unavailable online.
4. Kiehl’s Buttermask for Lips
Dried, chapped lips in the morning ruining your lipstick funk?
This will change with Kiehl’s Buttermask for Lips, an overnight lip treatment nourished with super-ingredients like coconut oil and wild mango butter. This luxurious balm blankets dry, flaky lips with moisture, to uncover softer, healthy-looking lips in the AM.
Kiehl’s Buttermask for Lips will be retailing at SGD39 and is available at all Kiehl’s stores islandwide from 1 August.
5. Clinique Dramatically Different Hydrating Jelly
Worried about the possibly upcoming haze that’s plagued Singapore for years on end from a certain inconsiderate neighbour?
Get your hands on Clinique’s Dramatically Different Hydrating Jelly, a spray-on moisturiser that comes in a super lightweight formula that’ll feel weightless on the skin, yet still delivers a powerful 24-hour hydration repair PLUS, it also protects your skin from harmful pollutants in the air. Not something many moisturisers can boast of! Actually, you should consider getting it, whether or not there’s a haze situation.
Dramatically Different Hydrating Jelly retails at SGD60 (125ml) and is available at all Sephora stores and on Sephora online stores. It will also be available at Clinique counters at selected department stores, from 1 August.
6. Kenzoki Belle De Jour Sacred Lotus Range
Kenzoki has introduced two additions to the Belle De Jour range: the new Face Lotion, and Eye Contour.
Want the secret to glowing, illuminating skin? The Kenzoki Belle De Jour Face Lotion is your solution for that. Simply pat the face lotion with your fingertips, for smoother-looking, moisturised, and brighter-looking skin. Feel refreshed and look refreshed.
For less tired looking eyes, use the Kenzoki Eye Contour, a super lightweight cream with the effectiveness of a concentrated serum, and watch as it instantly brightens up dark circles, reduces puffiness, and smoothens wrinkles and fine lines.
Psst, it also contains anti-ageing properties, so wrinkles and crows feet and all that other yucky stuff will also fade over time. Win-win!
KENZOKI Belle de Jour Sacred Lotus Face Lotion retails at SGD90 and the Eye Contour retails at SGD99. They are available exclusively at all Sephora stores and online stores.
7. Burberry Lip Velvet Crush
Can’t quite decide which side to choose, between #TeamMatte and #TeamLipgloss?
A sheer matte lipstick, that lasts up to eight hours, Burberry’s Lip Velvet Crush starts of creamy, and finishes in a comfortable matte stain.
You’ll never have to decide between the two factions now – think of it as a matte lippie, without all the yucky drying, cracking, war-battered lips by the end of the day. Hydrating and comfortable, your lips will stay moisturised throughout the day, no problem.
P.S. It is also easily buildable, so you never have to worry about accidentally applying too much.
Lip Velvet Crush retails at SGD47 and will be available exclusively at Sephora at Ion Orchard and TANGS at Tang Plaza. It is also available on Sephora online stores.
8. Erborian Korean Skin Therapy Matte Crème
Struggle with excessive oil on the face, especially towards the end of a long, gruelling day?
Try out Erborian Korean Skin Therapy’s brand new Matte Crème, a primer that’ll keep your makeup on, and your face perfectly matte throughout the day.
But isn’t matte out, you ask us, whilst clutching your collection of highlighters indignantly.
Well, remember gals and guys: matte isn’t about a dull, flat complexion. The right matte for you will keep you from looking like a greaseball, while keeping your complexion radiant, and ready to take on a new day, which is exactly what the Matte Crème primer does. Make the right call, y’all.
Erborian Korean Skin Therapy’s Matte Crème retails at SGD56 and is available in all Sephora outlets and online stores.
9. ALBION Exage White Whitening Powder
Always picking up products that have the misleading label of “whitening”, only to get an ever-so-slightly brightened complexion (which is awesome, but not really what you want?)
Give ALBION’s brand new Exage White Whitening Powder, which, true to its use of the words “white whitening powder”, is actually a white powder (har har) that truly works on whitening the complexion.
Containing a mix of Vitamin C and E, the Exage White Whitening Powder actually WHITENS melanin pigments, and also suppresses the production of melanin to impart the look of purer, fair complexion.
ALBION’s Exage White Whitening Powder (18g) retails at SGD 82, and is available at ALBION counters at Takashimaya, Metro Centrepoint, and Robinsons Raffles City.
10. Urban Decay Lo-Fi Lip Mousse
Hate lippies that go on too heavy, too pigmented on your first swipe?
Look to Urban Decay’s new Lo-Fi Lip Mousse to create a barely there, feathery natural lip effect, a gradient Korean-lip sort of effect, or you could go all the way with a high-impact, bold, defined lip to dazzle the crowd – there’s even a handy applicator to properly define your lips!
Available in eight shades – from neutrals to vibrant reds and pinks, and with just one colour, you could create a look that brings you from girl-next-door, to red-carpet worthy.
A video at the final spot of this carousel in our Instagram feed will demonstrate how it functions – watch it, it’s pretty amazing!
Urban Decay’s Lo-Fi Lip Mousse retails at SGD33 and will be available from 2 Aug at all Sephora stores, online at Sephora and Lazada, and at the Urban Decay Freestanding stores at Takashimaya S.C. Ngee Ann City, VivoCity, and Bugis Junction.
11. Medicube Red Line Series
Alongside Medicube’s best selling five-step Red Line series, Medicube has released three new additions:
The first addition, the Red SOS Modeling Capsule Pack is an emergency mask for irritated, acne-ridden skin.
The second addition is their Red Spot Solution Needle Patch, a translucent, barely-noticeable patch-like film to put on your acne which dissolves troubled spots quickly.
And lastly, its third addition is their Red no Sebum Pact, which is… well, exactly what it looks like – a translucent powder that controls excessive oil sebum production.
Struggle with troubled, oily, or sensitive skin? This is the perfect solution for that, plus, it’s pretty affordable too!
The Red SOS Modeling Capsule Pack retails at SGD20, Red Spot Solution Needle Patch at SGD13, and the Red no Sebum Pact at SGD19. They are available in all Guardian stores, including Bedok Mall, Jurong Point, North Point, Parkway Parade, Serangoon NEX, Takashimaya S.C., North Point, and Vivo City.
12. Utena Jelly Masks and Matomage Hair Styling Series
A new brand in the sea of many that’ve recently come to Singapore’s sunny shores recently, Utena is a well-established Japanese beauty brand that has been making waves in Asia since 1927, and has won many makeup-related accolades in the past, testament to its excellent quality.
Star products to look out for would be their number one best seller – the Premium Puresa Golden Jelly Mask (SGD16.90 for a pack of 3), raved about for being something like a concentrated beauty serum, it is deeply hydrating and nourishing for the skin, leaving you with an enviable glow so you’re ready to slay the town.
Another thing to look out for would be their Matomage Hair Styling Series (SGD9.90), a hair wax with an improved formula specially made for Singapore’s tropical weather, it is the perfect solution to keeping your bang-on hair in place at all times, through (humid) winds, rain and shine.
Coming in a stick formula to apply the wax, this will prevent you from getting your hands all yucky and sticky, and the small compact case makes it easy to simply touch up your stray, rebellious locks on the go.
Utena is available in selected Watsons stores, and department stores like Yue Hwa, Welcia-BHG, Tokyu Hands, Don Don Donki, Metro Singapore; and e-commerce platforms like Shopee, Redmart, and its official e-commerce platform Qoo10.
The Matomage Hair Styling Series with the improved formula will arrive in stores from Aug 2018.
13. Acuvue Define Radiant Chic
Forget regular coloured cosmetic lenses, if you want something that’s uniquely and distinctly you – get your hands on Acuvue’s New Define Radiant Chic, its brightest lens yet, designed to be both comfortable and long-wearing, yet also illuminating your natural eye features to bring out the true beauty in you.
Specially created for an Asian target audience, these lenses will have you feeling confident by bringing out your natural features, instead of hiding away your darker eyes with cosmetic lenses (that’re often uncomfortable as heck, anyway).
Wanna get a discount? Install and register on the MyACUVUE Mobile App to get SGD30 off your first ACUVUE purchase. Exclusively during the months of July and August, get 2X Bonus Points with a min 4-box purchase of 1-Day ACUVUE® DEFINE®.
Acuvue Define Radiant Chic is available at authorised practitioners, and retails for SGD67 for one box. Also available in their official Qoo10 e-commerce store.