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These are exciting times for beauty junkies in Singapore. Many beauty brands are either making their presence in our island, or are expanding their presence here. This means more great brands to try out and more places to shop at!

1. Innisfree adds new outlets

innisfree JEM interior

Innisfree, known as an all-natural Korean brand, is expanding in Singapore. First, residents in the West of Singapore will see a new Innisfree outlet at #02-36, JEM from this month, and in May (that’s next month!), it’ll open another store in a huge space at #01-35/36/37 Tampines Mall.

In conjunction with the Grand Opening promotion, the first 1,000 customers to spend SGD100 in-store will receive an amazing set of goodies that includes: a Tangerine Blossom Perfumed Shower Travel Kit, a Soybean Energy Essence Trial Kit, an It’s Real Squeeze Mask (Aloe or Green Tea), a Multi Blanket, and a poster of Lee Min Ho. Hmm, we wonder what Suzy would think of this.

2. L’Occitane reopens its ION outlet

loccitane ion orchard

Last February, Francophiles from Singapore had a special treat. In celebration of the brand new re-opening of its ION Orchard outlet, L’Occitane specially organised an event filled with promotions, activities and gifts. Some of the beauty brand’s best-selling products include the award-winning Divine Cream and Almond Supple Skin Oil. The store is located at #B2-33, ION Orchard.

3. Luxury hair and nail salon, Branché, comes to Singapore

Branché Hair & Nail - 2

So far on the list, we have beauty goodies from Korea and France. This time round, we’ll be covering a beloved brand from Japan. Equipped with a 14-day customer’s satisfaction guarantee, Branché is an expert care for beautiful hair and nails. Located at#B1-33, Capitol Piazza, it offers a wide range of manicure and pedicure services, haircut sessions, and luxury haircare products.

Branché Hair & Nail - 7 (Cutting and styling area)

4. Sulwhasoo will be opening its first stand-alone store

Sulwhasoo has heard you. The Korean skincare brand will be opening its first stand-alone boutique in Singapore this coming June. Everything has been pretty much hush-hush so far; but if we were to say what’s in our wish list, we are hoping that we would be able to enjoy their signature treatments such as the Concentrated Ginseng Renewing Facial and Snowise EX Illuminating Facial in the new store.

5. Orbis opens new store in the West


Here’s another Japanese cosmetic brand that’s taking our country by storm. The newly-opened store at #02-18, Westgate had its grand opening on February. During the opening ceremony, the brand also launched its new Mate Tea. This is an ASEAN-only product (it means you can’t even get it in Japan!) that’s targeted at helping you achieve your beauty and diet goals.


6. Fresh opens its first stand-alone boutique in Singapore

fresh store opening 5

Fresh is another groundbreaking beauty brand that’s gaining momentum in the market and the launch of its first stand-alone store is one that we were anticipating. Located at #B3-45, ION Orchard, it’s known for combining natural ingredients (particularly, sugar) with modern technology. Here’s a sneak peek of the newly opened store!

7. EHA Skincare


EHA Skincare offers a comprehensive range of skincare products that are manufactured in Japan. The brand is sold exclusively at its own store (that also carries other brands), which is located at #03-28, Shaw Centre. We’ve tried their Gentle Exfoliating Gel, and loved it!