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If you’re familiar with TikTok, you would know the power behind the platform, as many makeup and skincare products have quickly sold out after going viral on the app.

This time, TikTok’s most recent makeup craze is this Strawberry Jam Blush by American cosmetics brand Physicians Formula.

Physicians Formula Strawberry Jam Blush

We definitely see how the product has captured the hearts of many, it’s a cute and sweet pink blush that has little strawberries on it – what’s not to love?

You may be tempted to put this gorgeous blush on display instead as prolonged use will wipe away the strawberry design on top.

Still, you’re going to love how beautiful it blends and spreads, like a freshly opened jar of strawberry jam, and it totally smells like it too.

This blush is formulated with a blend of murumuru butter, cupuacu butter, and tucuma butter straight from the Amazon, which makes it buttery-soft and packed with essential fatty acids and pro-vitamins.

Sensitive skin gals don’t have to worry about irritation as it has been crafted to be hypoallergenic, and it’s also cruelty-free.

Physicians Formula Bread & Butter Bronzer

Those who have fallen in love with the blush might want to hear about the Bread & Butter Bronzer, which is designed to look like a toasty hot cross bun.

The bronzer adds an instant sun-kissed warmth to your complexion, while smelling like freshly baked bread, as if you had walked into a warm, artisanal bakery.

Made with the same skin-loving formula as the blush, it’ll spread like a dream while keeping your skin well-nourished.

The Physicians Formula Strawberry Jam Blush (US$12.49, ~S$17.19) and Bread & Butter Bronzer (US$15.99, ~S$22) are available at Physicians Formula’s website. 

Featured image credit: Physicians Formula