Japanese cosmetic brand shu uemura is known for its colourful collaborations, featuring quirky characters such as Pokemon’s Pikachu, Super Mario, and even designer to the stars, the late Karl Lagerfield, and their newest collaboration with shoe and fashion brand Onitsuka Tiger doesn’t disappoint.
The packaging in shu uemura’s latest eight-piece collection features Onitsuka Tiger’s iconic stripes in contrasting red, white, yellow, and blue, which the brand hopes will inspire its users to take their bold makeup looks to new heights. Check out the entire collection below!
beyond the limit eye palette
The eight-shade beyond the limit palette (SGD108) stars lively and bold colors like metallic grey, a bright, matte blue, and a fiery orange, for the beauty trendsetter that remains unfazed by unorthodox colours and is not afraid to stand out from the crowd.
set the motion eye palette
Not a fan of bold colours? The set the motion eye palette (SGD108) houses eight edgy warm orange, coral, and brown shades in a daring yellow case that will elevate your everyday makeup, but remain wearable and versatile for daily use.
hard formula eyebrow pencil (limited edition)
One of the most loved eyebrow pencils around, and used by celebrity makeup artists such as Pony, shu uemura’s hard formula eyebrow pencil (SGD33) has received a revamp thanks to this collaboration. The crowd-favourite eyebrow pencil is shaped like a Japanese sword for precision, and has a less pigmented formula for a natural, real look, so you won’t end up with nightmare-inducing block-y brows.
rouge unlimited matte

tangy orange

chilli ambition

red boost
shu uemura’s popular rouge unlimited matte lipsticks (SGD42) have also received a makeover inspired by Onitsuka Tiger, and even have a specially made, youthful fragrance infused in the formula. Don’t worry about changes in formula – your favourite lipstick still promises the same high impact, matte pigment that glides over the lips comfortably, in three limited edition shades designed to suit Asian skin tones. tangy orange is a light peachy-orange perfect for everyday wear, while chilli ambition and red boost are punchy shades of orange and red respectively that will enliven even the dullest complexion.
rouge unlimited lacquer shine

summer punch

flame chaser

sunrise energy
If you have dry lips or just prefer glossier formulas, the collection’s rogue unlimited lacquer shine (SGD42) melts onto your lips while giving you equally pigmented colours, for a bold lip look that feels comfortable all day. Available in three shades, the vibrant orange-red summer punch, flame chaser, a bright pink, and a bold orange, sunrise energy.
ultime8∞ sublime beauty cleansing oil
Rated 4.8/5 on shu uemura’s website, their bestselling cleansing oil (SGD165 for 450ml) has a cashmere-like texture, despite being of 98% natural origin. It effortlessly removes even the heaviest makeup with the use of Japanese Tsubaki oils, leaving the skin feeling smooth and clean without dehydrating it.
petal55 foundation brush
With an eye-catching red handle and the Onitsuka Tiger stripes, this crafted-in-Japan foundation brush (SGD80) will surely deserve to win a spot on your vanity. Plus, it does more than just sit and look pretty- the 189,000 soft bristles applies your foundation smoothly, evenly, and quickly due to its large size, so you’ll have a flawless complexion in a snap.
summer orange eyelash curler
Yet another bestseller from shu uemera, you’ll be hard-pressed to find a makeup lover who hasn’t heard of (or tried) their iconic eyelash curler (SGD30). Designed for Asian eye shapes, this lash curler catches even the smallest lashes, and now comes in a limited edition summery orange variation with a cute dangling shoe charm!
shu uemura x Onitsuka Tiger makeup collection will be available in all shu uemura stores at ION Orchard, Bugis Junction, TANGS at TANG Plaza, Takashimaya S.C. Metro Paragon, Isetan Scotts, Isetan Tampines, Robinsons Raffles City, and Sephora.sg from 1 May 2020. (Update: the launch has been postponed to 1 June 2020 due to the COVID-19 situation)