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In a study shared at the Singapore International Conference on Skin Research held in May, researchers shares that while urban residents tend to have more sleep and water, and use skincare products more frequently, their skin isn’t as hydrated as rural residents, and may seem duller and drier.

Sun protection has always been an important focus in beauty products, but from the study, it appears that when it comes to anti-ageing solutions for women leading an urban lifestyle, products may have to go beyond just protection from UV rays.

In order to create next-level anti-ageing solutions, beauty brands have ploughed time and money into extensive research. From gene research to studying ingredients that can protect skin from urban pollution, the anti-ageing products of today are moving towards gearing modern women up to deal with skin aggressors of our time.


The Albion Excia Embeage skincare line that has launched recently aims to help retain the youthful appearance of skin by helping skin be more resilient to hormonal imbalances and damage from environmental pollution – both inevitable anti-ageing causes in urban lifestyle.

Formulated based on research into DNA and biological ageing, this skincare line uses a unique blend of botanical active ingredients from Madagascar, which have been found to help stimulate the “longevity gene” (called DHEA) in skin cells. so that are more resilient to hormonal imbalances and damage from environmental pollution. By helping cells produce more DHEA, scientists at Albion finds that skin will be able to withstand ageing factors better.

The Albion Excia Embeage line consists of three products: the Excia Embeage Milk (SGD260) that’s used after skin cleansing, the Excia Embeage Lotion (SGD260) to reinforce anti-ageing benefits of the products, and the Excia Embeage Dionectar (SGD360) to finish the regime. The range of products is available at Albion counters, located at Takashimaya D.S and Metro Centrepoint.

Another Japanese brand, ORBIS, is launching a new anti-ageing series based on their studies into DNA damage. The brand’s research shows that skin naturally possesses six inner enzymes and they need to be activated in an oil-free environment in order to revitalise itself naturally.


As our DNA gradually weakens with age, and enzyme quality and quantity declines, our skin lose firmness and smoothness. The new ORBIS=U Encore works by activating skin’s enzymes, repairing them, and stimulating skin to produce more of these enzymes.

The ORBIS=U Encore series consists of three products: the lotion (SGD67), day moisturiser (SGD65), and night gel (SGD73), and will be available from 23 December at all ORBIS counters and stores.

Hyaluronic acid seems to be an important ingredient in the urban skincare routine. Several brands have worked harder at improving their products by either upgrading the type of hyaluronic acids they use in the formula, or to improve on their existing hyaluronic acid-rich products so they can better meet the demands of the urban lifestyle.


Hada Labo, which is well known for its hyaluronic acid-rich products, has made its Super Hyaluronic Acid Hydrating Cream (SGD35.90) an even better solution to urban environmental aggressors. The new formula contains a combination of antioxidants, including vitamin A, C, and E, all of them encapsulating in gradual-releasing microbeads that only activate upon contact with skin.

The hydrating cream also contains a biomimetric membrane that acts as a barrier against environmental pollutants such as PM2.5 particles, as well as four sizes of hyaluronic acid to improve the absorption of the product into skin.

The Hada Labo Super Hyaluronic Acid Hydrating Cream is available in major supermarkets, hypermarkets, pharmacies, and selected department stores.

EHA Skincare also believes that hyaluronic acid is a key ingredient to help fight the anti-ageing woes of today. The EHA Hydra Serum (SGD120), which is fortified with high concentration of hyaluronic acid that forms a thin and highly protective layer over skin, is launched recently.

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This is to be used together with the EHA Moisturising Gel (SGD88), formulated with Evening Primrose extract, plant collagen and protein, and silicon, all of which work together to deliver antioxidant, hydration, and whitening properties. EHA Skincare is located at #03-28 Shaw Centre in Orchard.


Another product that is enriched with hyaluronic acid to protect skin is the new Eucerin Hyaluron-Filler CC Cream (SGD63.90). On top of concealing blemishes, this unique CC cream also has several skincare ingredients to provide anti-ageing benefits to skin.

They include long-chained hyaluronic acid that penetrates the top layer of our skin to smooth out the appearance of wrinkles, short-chained hyaluronic acid to stimulate skin and plump up volume from deep within, and glycine saponin, which stimulates skin’s ability to produce its own hyaluronic acid.

The Eucerin Hyaluron-Filler CC Cream is available at all leading pharmacies, Guardian, Watsons, Unity, hospital retail pharmacies and National Skin Centre.

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