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Everyone needs protection from UV rays, especially babies. Their delicate skin is most vulnerable to damage, and getting even one sunburn in childhood can double the risk of developing skin cancer later in life.

In skincare-obsessed Korea, what are mothers using to protect their babies’ skin?

sum 37 sun cushion

We have the answer – sun cushions! If you’re planning to take your little ones outdoors in Singapore, baby sunscreen is a must. However, products made for adults can cause rashes and irritation on your infant’s skin.

Sun cushions are massively popular in Korea for both children and adults because of their convenience and portability. Instead of pulling or tugging at the skin, mothers can apply sunscreen to their baby’s face by gently patting with the soft cushion puff.

What’s more, compact sun cushions are easy to carry around for reapplication, and you can avoid touching facial skin with dirty hands.

The new Time Energy Sun Cushion SPF32/PA++ from Korean skincare brand su:m37° contains 100% physical sunscreen, with a refreshing, watery texture that’s easily washed off at the end of the day.

It also contains vitamin B5, a deeply hydrating and anti-inflammatory ingredient to keep skin supple and nourished.

Containing certified-safe fermented probiotics and herbal ingredients, su:m37°’s new baby line has been developed specifically for babies’ delicate and sensitive skin, with a focus on moisture retention and building up the skin barrier.

They have removed ten common harmful additives from their formulas, making the products well-suited for infants, toddlers, and anyone with sensitive or reactive skin.

In addition to the sun cushion, the line also includes Time Energy Sweet Wash, Time Energy Sweet Lotion, and Time Energy Sweet Cream to cleanse and hydrate your baby’s delicate skin.

The Time Energy Sweet Smile Baby line comes in special sets and are available at all su:m37° counters in-store.

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