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If you’ve been to Thailand, you know it’s a shopping haven, no matter your interests! You’ll definitely find unique products that can easily compete with bigger names, all at affordable prices.

For the beauty enthusiasts, we’ve compiled a list of up-and-coming Thai beauty brands, so you can keep an eye out for them the next time you find yourself in the Land of Smiles.

From adorable packaging to innovative designs, these high-quality products are sure to make memorable souvenirs. Keep reading to find out more!


You might have already heard of this brand since it’s actually available in Watsons!

As a testament to the high quality of their products, 4U2 is known as the Thai version of 3CE, a renowned K-beauty brand.

4U2’s products are sure to appeal to everyone, no matter what makeup style you’re into. After all, they’re “for you too”!

Credits: @4u2cosmetics/Instagram

One of their iconic products is the charming Flower Blush, a blush packaged in a casing that mimics cartoon flowers! This floral blush comes in nine flattering shades, each inspired by blooms such as roses, carnations, and tulips.

4U2’s Flower Blush retails for S$18.42 on Shopee. It’s going at 32% off at the time of writing. Tap in to see the latest price!


This brand is making waves with its reliable and high-quality products!

A top choice among celebrities, Mistine has recruited many Thai stars as brand ambassadors, boosting their popularity in Southeast Asia.

Mistine is also the brand which made the milk tea-scented body lotion we were obsessed with a few years ago.

Credits: @mistine_global/Instagram

Their Thai Latte Lip Glaze has been going viral on Tiktok for its adorable appearance, modelled after a delectable glass of iced coffee.

Coming in a range of neutral and wearable shades, this glossy lip glaze will make a unique addition to your collection.

Mistine’s Thai Latte Lip Glaze retails for S$21.50 on SHEIN. It’s going at 10% off at the time of writing. Tap in to see the latest price!


Charmiss offers compact makeup products that are great for touchups on the go, such as their four-pan eyeshadows and blushers!

They’re also known for their simple yet cute packaging, which looks similar to many trending K-beauty brands, but at a more affordable price.

They’re also known for their Show Me Your Love Glitter Lip Gloss. It comes in three colours, namely cherry red, warm orange, and a clear gloss.

These glittery glosses are enriched with strawberry and jojoba oil for a nourishing effect on your lips, and can be used either alone or on top of another lippie for added shine.

The Charmiss Show Me Your Love Glitter Lip Gloss retails for S$11.88 on Shopee. It’s going at 31% off at the time of writing. Tap in to see the latest price!

Cathy Doll

Cathy Doll is popular among Thai women for their unique and eye-catching products!

Their makeup lines often have innovative concepts to attract your attention, such as a Hello Kitty collaboration. They also offer skincare products, making them truly an all-rounded brand.

Credits: @cathydollclub/Instagram

Recently, their Shiny Bear Lip Gloss has been all the rage online.

This lip gloss comes in an adorable gummy bear-inspired packaging that you can easily slip into your bag or pocket. With six shades to choose from, this lip gloss is perfect for those with a sweet tooth.

The Cathy Doll Shiny Bear Lip Gloss retails for S$4.25 on Shopee.


This brand specialises in brow products, which are so impressive that they’ve been compared to the famous brow products from Anastasia Beverly Hills!

It’s founded by Nongchat, a celebrity makeup artist in Thailand. Being developed by an industry professional with 1 million followers on Instagram, this brand is sure to deliver high-quality products.

Credits: @browit_by_nongchat/Instagram

Their Pro Slim Brow Pencil is said to be an affordable dupe of the Anastasia Beverly Hills Brow Wiz pencil. It’s a double-edged brow pencil that you can easily control.

One side is a pigmented brow pencil, while the other end is a spoolie for you to blend out and shape your brows, giving you a natural finish.

The BROWIT Pro Slim Brow Pencil retails for S$13.90 at Guardian.


This brand is popular in Thailand for its affordability and wide product range! They’re especially known for their blush and lip products, which often sell out quickly.

Credits: @kisbeauty_store/Instagram

Their Blah Blah Balm has been going viral as a cheaper dupe for the legendary Dior Addict Lip Glow Lip Balm.

It comes in five light and glossy shades for both warm and cool tones, which are very similar to the Dior shades. It works as a moisturising lip balm, and has a refreshing minty feeling!

The Supershades Blah Blah Balm retails for S$11.45 on Shopee.

La Glace

La Glace is a trendy makeup brand that’s been receiving love from Thai Gen Zs. They offer a range of fun products, from matte and glossy lippies, to their renowned Baebie Blush line.

Credits: @kimhanshops/Instagram

This product line includes the viral Black Magic Lip & Cheek pH Blush. Black blush has been making its rounds online, so it’s no surprise that this one has been going viral as well.

It’s a pitch-black jelly blush that turns into a glowy pink colour when in contact with your skin, changing colour based on your skin’s unique pH level.

La Glace’s Black Blush retails for S$17.99 on Shopee.

Featured image credits: @cathydollclub/Instagram, @4u2cosmetics/Instagram.

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