Legal actions have been taken against 13 Thai celebrities for their endorsement of unlicensed beauty and weight loss products from Magic Skin, a brand that’s popular on social media.
A representative from the Royal Thai Police says that these 13 public personalities could face jail time if found guilty. They have been summoned for being involved in misleading advertising for products that harmed almost 1,000 consumers.
10 of these celebrities are facing charges under the Cosmetics Act 2015 for exaggerating the effects of Magic Skin’s Mezzo Serum in their promotional ads.
The other three were charged for promoting products that violate the Food Act 1979, which prohibits the false representation of of properties of food supplements.
In 2018, authorities alleged that Magic Skin manufactured substandard cosmetics, and the products were unregistered and carried false Food and Drug Administration (FDA) labels. The brand has been advertising their products by paying celebrities to endorse them. It was revealed that most of the stars were paid six-figure sums (in baht) to “review” their products.
To date, 54 celebrities have been summoned by Thai authorities for their association with Magic Skin advertising.
Advertising of cosmetics with false information carries a jail term of up to one year and/or a fine or 100,000 baht.
Advertising of food products with false information may lead to a jail term of up to three years and/or a fine of up to 30,000 baht.
Magic Skin owner Wannapha Puangson, her husband Korn Puangson, and other business associates have also been charged. The charges include conspiring to produce and distribute products in violation of Cosmetics Act and Food Act.